Sr. Manager, Membership Go To Market

Position Overview

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative businesses and create career opportunities across diverse locations and disciplines. If you share our passion for teamwork, our vision to revolutionize industries, and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

The Senior Manager, Membership GTM will serve as the GoToMarket lead for Xfinity Membership. This role is primarily responsible for driving engagement through integrated, multichannel marketing execution. It owns the holistic marketing strategy and activation plan across all channels and ensures consistent, compelling messaging throughout the customer lifecycle.

Key Responsibilities

• Serve as the GTM lead for Xfinity Membership, owning marketing strategy and execution across all channels to ensure cohesive messaging, positioning, and activation.
• Own calendarization of membership campaigns and marketing moments.
• Develop and lead initiatives to drive Membership awareness and ongoing engagement.
• Collaborate with product development, sales, marketing, and customer service teams to ensure effective go-to-market plans and integrated marketing/media efforts.
• Track and assess marketing performance across channels, using insights to refine messaging, cadence, and channel mix.
• Identify opportunities to improve engagement and retention through test-and-learn marketing approaches.
• Partner with finance and analytics teams to support investment decisions and performance measurement.
• Exhibit independent judgment and discretion in significant matters.
• Maintain regular, consistent, and punctual attendance, including the ability to work nights, weekends, variable schedules, and overtime as necessary.
• Perform other duties and responsibilities as assigned.

Required Qualifications

• Education: Bachelor's degree in Business, Marketing, or a related field
• Experience Required: 7+ years of experience in marketing & sales, or related roles within the telecommunications industry
• Proven track record of managing successful customer growth and retention strategies.
• Strong analytical skills with the ability to interpret market data and make data-driven decisions.
• Excellent leadership and team management skills.
• Exceptional communication and interpersonal skills, with the ability to influence and collaborate at all levels.
• Strategic thinker with a proactive and innovative approach to problem-solving.

Preferred Qualifications

• Requirements: While possessing the stated degree is preferred, Comcast may consider applicants who bring a combination of relevant coursework, extensive related professional experience, or both.

Benefits & Perks

• Compensation: Base pay is one part of the Total Rewards that Comcast provides. Most sales positions are eligible for commission under applicable plans, while most non-sales positions are eligible for bonus.
• Benefits: Best-in-class benefits designed to support you physically, financially, and emotionally through personalized options, expert guidance, and always-on tools.