Marketing Jobs in San francisco, California & Pacifica, California & Burlingame, California

About TP

Lemonade is a full-service agency specializing in digital marketing and content creation for both established and emerging brands. We currently work with a wide range of industries, ranging from tech, financial, beauty, food, and CPG.

We take a strategic approach to all of the work that we do, often modeling deep sets of personas and audience or industry maps before beginning social media management or coordination for a brand. For Lemonade clients, this analytical approach and a focus on original content makes all the difference. www.lemonadetheagency.com

Your Responsibilities

As (Sr.) Manager, Talent Partnerships and Influencer Marketing, you will be an integral part of our strategy team where you will curate and nurture sustainable partnerships with emerging creators, social celebs and cultural leaders that are authentically connected to our client’s business, campaigns and priorities. In this role, you will be responsible for the talent strategy grounded in human and cultural truths for key brands and verticals in the gaming, beauty, entertainment & CPG space.

You will create clear, concise talent briefs for our partners that clearly identifies the marketing insights/objectives, audience, creative challenge, and job to be done. You build strong partnerships externally and internally and inspire a shared vision that is meaningful and accelerates brand love for the target. They will also identify emerging opportunities and trends in the space and evolve strategies and tactics to increase brand awareness and direct response efforts.

From day to day, you will:

• Act as the main point of contact for our influencer & talent partnerships -- including status calls, contracts & negotiations and in-person hostings
• Oversee planning and executing of influencer activations that coordinate with branded initiatives and offer organic content opportunities
• Work to develop story ideas and collaborate with influencers and their teams to create “scroll-stopping” content to drive product awareness
• Collaborate with cross-functional teams to amplify influencer initiatives and integrate influencers into campaigns and events
• Manage agency relationships for content ideation, strategy and execution/production of influencer-led content
• Analyze and report on the effectiveness and ROI of influencer marketing programs
• Determine appropriate KPIs and effectively manage budgets to meet and exceed campaign expectations

You’re Perfect for This Role If You:

• 4-6+ years of experience managing large marketing programs, with 3+ years in influencer marketing programs with relationships across fashion, entertainment, sports, music, culture, lifestyle
• Curiosity and drive to deeply understand guests needs, segmentation and the business and the ability to look beyond the data and tell a compelling story
• Solid knowledge of the creator community ranging from emerging creators to social celebs and cultural leaders.
• Strategic thinker with experience synthesizing information to generate actionable ideas & sound talent strategy.
• Adept at creative problem solving, extremely resourceful
• Team player with a positive attitude and strong interpersonal skills
• Strong planning, project management and organizational skills to be proactive to the ever-changing needs of social and digital media; well versed in the dynamic digital landscape
• Ability to curate talent grounded in human & cultural truths
• Familiarity with influencer marketing tools like Tagger, CreatorIQ, Grin
• Demonstrated ability to navigate ambiguity.
• Curious and driven to deeply understand guest needs, segmentation and business.
• Self-motivated and demonstrate an ability to work autonomously, taking the lead on projects and anticipating the needs of the team