VP/Director - Affiliate Marketing & Analytics

Position Overview

OneMain Financial (OMF) is seeking a VP/Director of Affiliate Marketing & Analytics, one of the largest and most complex channels for our business. We are looking for an analytical leader who can span strategic problem-solving and detail-oriented tactical execution to drive transformative growth in affiliate marketing.

The ideal candidate has an ownership mindset, outstanding independent thinking, rigorous framework-driven business judgment, and proven ability to develop talent. This role demands relentless curiosity, creativity, and empathy to drive the best outcomes for our customers, business, and team members.

Location: Wilmington, DE // HYBRID : Tues. - Thurs. anchor days

Key Responsibilities

• Strategic Leadership:
  • Adopt a strategy-first mindset to identify leverage points across affiliates, anticipate market shifts, and sustainably position OneMain’s competitiveness.
  • Demonstrate outstanding program management skills across multiple workstreams to drive initiatives to market with speed and rigor.
  • Remain business outcome-obsessed, focusing on impactful results rather than mere activity completion.
  • Communicate analytical insights, performance narratives, and strategic opportunities tailored to audiences up to C-level leadership.
  • Build consultative partnerships with affiliate marketing partners and influence product roadmaps through strong, layered relationships with OMF.
  • Support business development strategies to size, vet, and expand into new affiliate channels or third-party partnerships.
• Analytical Performance Optimization:
  • Orchestrate rigorous monitoring cadences with appropriate frequency, KPIs, and actionable insights while avoiding over- or under-reaction.
  • Develop tools and methodologies for rapid diagnosis and root cause analysis when performance shifts occur.
  • Contextualize demand and seasonality trends to inform forecasting, monitoring, and marketing response.
  • Mature the data, analytical, and operational infrastructure to create a nimble, adaptive marketing engine.
  • Gain a deep understanding of the end-to-end loan origination process—from marketing through funding—to assess full-funnel efficiency and fallout.
  • Drive robust testing around marketing leverage points (targeting, affiliate compensation, loan structure, and the end-to-end customer buying experience).
  • Craft playbooks or toolkits optimized for different objective functions (e.g., levers that drive loan growth vs. NPV vs. efficiency, or varying product/credit mixes).
  • Continuously evaluate incentive alignment between OMF and the ML models of each affiliate partner, considering both first and second-order implications.
• Team Development & Cross-Functional Influence:
  • Lead analysts directly and collaborate cross-functionally with partner analysts, marketers, data scientists, and operations experts with clarity and empathy.
  • Coach and develop analytical talent using a teaching mindset while maintaining a high performance standard.
  • Foster structured thinking, disciplined prioritization, error-free work, and a collaborative culture that balances high-impact results with great work-life balance.

Required Qualifications

• Education: Bachelor’s degree in a quantitative discipline such as Engineering, Statistics, Economics, Business Management, or Computer Science (advanced degree desired)
• Experience Required: 10+ years of experience driving analytical decisions (Master’s or PhD may offset experience), including 5+ years in analytics leadership building and prioritizing teams aligned with company strategy
• Qualifications: Deep knowledge of analytical tools and techniques (e.g., SQL, SAS, R, Python) and experience with data visualization and digital marketing tools such as Power BI
• Innovative and capable of developing a structured, highly analytical approach to problem-solving, with strong data intuition and intellectual curiosity
• Proven cross-functional communication and influencing skills, including experience presenting strategies to senior executives and securing buy-in

Preferred Qualifications

• Experience in performance marketing and acquisitions strategies
• Experience in the lending or consumer finance industry

Benefits & Perks

• Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
• Up to 4% matching 401(k)
• Employee Stock Purchase Plan (10% share discount)
• Tuition reimbursement
• Paid time off (15 days’ vacation per year, prorated based on start date)
• Paid sick leave as determined by state or local ordinance (prorated based on start date)
• 11 paid holidays (including 4 floating holidays, prorated based on start date)
• Paid volunteer time (3 days per year, prorated based on start date)