Integrated Account Based Marketing Manager (Work From Home)

Position Overview

Join TP as an Integrated Account-Based Marketing Manager, where you'll spearhead strategic, multichannel campaigns for our IT Services. TP is an international company providing cutting-edge digital business services to leading brands while leveraging a global network of over 500,000 professionals. In this fully remote role, you'll work closely with Sales, SDRs, and other Marketing teams to design personalized 1:1, scalable 1:Few, and broad 1:Many ABM campaigns. Location: Fully Remote (United States). Candidates must be eligible to work in the United States without sponsorship.

Key Responsibilities

• ABM Strategy & Execution: Design personalized 1:1 campaigns alongside scalable 1:Few programs to captivate target accounts and buying committees.
• Collaboration: Cooperate with Sales, SDRs, and Client Success teams to align account plans and marketing priorities for cohesive strategy implementation.
• Campaign Management: Deploy multi-channel tactics including paid media, social selling, events, email, and customized content to drive revenue and gain market share.
• Data & Optimization: Utilize tools such as Salesforce, Demandbase, LinkedIn, and Marketo to track engagement and optimize campaign performance.
• Content Creation: Develop captivating, account-specific materials including videos and custom templates.
• Training & Enablement: Educate field teams on ABM techniques to ensure seamless campaign execution.

Required Qualifications

• 7 years of experience in B2B marketing for IT Services, including at least 3 years in ABM roles.
• Expertise with marketing tools such as Marketo, Demandbase, LinkedIn, and Salesforce.
• Demonstrated ability to execute high-ROI campaigns in a dynamic environment.
• Strong project management, analytical, and communication skills.
• Willingness and ability to travel occasionally for business purposes.

Preferred Qualifications

• Process Excellence
• Collaboration
• Communication
• Emotional Intelligence
• Open-Mindedness
• Critical Thinking
• Solution Orientation
• Entrepreneurial Spirit
• AI Proficiency
• Data Literacy

Benefits & Perks

• Paid Training
• Competitive Wages
• Comprehensive Benefits: Medical, Dental, Vision, 401k, and more
• Paid Time Off
• Employee wellness and engagement programs