Marketing Director

Position Overview

Marketing Director for All-Weather Seal of West Michigan – Lowell, MI (In-Office). Occasional travel to Traverse City and other retail locations is required. All-Weather Seal is a family-owned home remodeling company with over 40 years of service, specializing in premium windows, showers, and metal roofing. As the company continues to grow across Michigan, this role is pivotal in steering and mentoring the marketing team while ensuring robust, in-person lead generation at an affordable cost.

Key Responsibilities

• Lead, mentor, and develop all marketing managers across the organization
• Drive diversified, in-person lead generation strategies to consistently fill the sales schedule
• Oversee marketing performance, metrics, and cost efficiency across multiple locations
• Conduct regular one-on-one meetings and leadership development sessions with marketing managers
• Partner with Sales, Operations, and Executive Leadership to align organizational goals
• Maintain daily visibility on execution while setting strategic direction for growth and improvement
• Travel occasionally to support teams at retail locations

Required Qualifications

• Proven experience in in-person marketing or lead generation
• Demonstrated success in leading leaders and managing marketing teams
• Strong understanding of performance-based marketing environments
• High character, professionalism, and a people-first leadership style
• Ability to lead by example and “practice what you preach”
• Comfortable working in an in-office, hands-on leadership role

Benefits & Perks

• Compensation: $150,000 – $200,000/year (base salary + performance bonus)
• Company Vehicle + Gas Card
• Paid Training & Ongoing Leadership Development
• Medical, Dental & Vision Benefits
• 401(k) with Company Match
• Paid Time Off
• High-Energy, Leadership-Driven Team Environment