Digital Media Strategist

Position Overview

160over90 is an award-winning global marketing agency known for forging stronger human connections with leading brands such as AB InBev, Amazon, Coca-Cola, and more. The Digital Media Strategist plays a key role in developing and executing performance-driven digital media campaigns across Search and Programmatic platforms. This position involves day-to-day planning, activation, optimization, and reporting of paid media across platforms including Google Ads, Bing, and top DSPs.

Key Responsibilities

• Plan, launch, and optimize Paid Search and Programmatic campaigns (Display, Audio, OLV, CTV, etc.) to meet performance goals.
• Own campaign setup, pacing, and performance monitoring across platforms such as Google Ads, Microsoft Ads, and DSPs (Basis, StackAdapt, TheTradeDesk, DV360).
• Conduct keyword research, create compelling copy, develop audience strategy, and execute bid optimization aligned with campaign KPIs.
• Translate media performance into clear insights and actionable recommendations via regular reporting and client-facing presentations.
• Collaborate with account leads and creative teams to ensure campaigns align with client goals.
• Monitor platform trends, beta opportunities, and industry changes to inform channel strategy.

Required Qualifications

• 2+ years of hands-on experience managing campaigns in SA360 including Google Ads (Search & YouTube), Microsoft (Bing) Ads, and Programmatic DSPs.
• Demonstrated success meeting or exceeding performance goals across awareness, consideration, direct response, and lead-generation campaigns.
• Strong analytical skills using platforms such as Google Analytics, Looker Studio, or other BI tools.
• Experience in audience segmentation, A/B testing, and real-time optimizations.
• Confident communicator with the ability to explain technical concepts in simple terms.

Benefits & Perks

• Collaborative and inclusive culture at the heart of a global sports, media, entertainment, and fashion network.
• Work from the office 4 days per week to foster relationship-building and talent development.
• Be part of a dynamic environment with opportunities for continuous learning and innovation.
• Equal Opportunity Employer committed to building a diverse and authentic workplace.