Integrated Marketing Manager, Reality Labs

Position Overview

Reality Labs brings together world class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together – including Ray-Ban Meta glasses, Quest, Horizon, and VR games. The RL Marketing team drives adoration and everyday usage for RL products by unleashing data driven marketing and creativity to accelerate business results. We are seeking an Integrated Marketing Manager to focus on Ray-Ban Meta and bring the consumer perspective to our marketing efforts, unifying teams around a strategic north star in a fast-paced, highly cross-functional environment.

Key Responsibilities

• Apply analytical rigor, audience insight, and a balanced mix of brand and product knowledge to deliver marketing plans that truly move the needle.
• Collaborate with Product Marketing, Product Management, Sales, and Insights to translate business objectives into strategic marketing initiatives supporting an ambitious roadmap.
• Deliver cross-channel marketing programs including strategy, execution, optimization, analysis, and reporting.
• Develop a deep understanding of our audience personas, their mindsets, attitudes, values, and behaviors across products and industries.
• Create innovative briefs to reach target audiences and achieve business goals.
• Partner with multiple teams – including International Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning, Media Investment, Creative X, Media and Advertising Agencies, Growth Marketing, and Product Management – to deliver integrated campaigns.
• Track campaign performance and utilize data-backed insights to optimize efforts and uncover new opportunities.

Required Qualifications

• 10+ years of experience managing and executing large-scale consumer campaigns and long-term brand building through diverse media mixes that drive measurable results.
• Proven ability to utilize consumer research and data to develop actionable marketing strategies and plans.
• Demonstrated experience working with media and creative agencies.
• Strong leadership and communication skills with a talent for building collaborative partnerships across cross-functional teams.
• Experience managing multiple campaigns simultaneously and coordinating with diverse internal and external stakeholders for seamless program launches.
• Experience in consumer product categories such as consumer technology, wearables, and Augmented/Virtual Reality technologies.
• Expertise in building brands and executing insights-driven marketing plans that resonate emotionally with consumers.

Preferred Qualifications

• Experience driving customer acquisition and revenue growth through digital and traditional media strategies.
• Background working with emerging or developing brands that offer multiple products.
• Experience in e-commerce and retail, preferably within the consumer electronics space.

Benefits & Perks

• Compensation: $152,000/year to $213,000/year + bonus + equity + benefits
• Industry: Internet

Equal Opportunity: Meta is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, disability, or any other legally protected characteristic. We also consider qualified applicants with criminal histories consistent with applicable law. Meta participates in the E-Verify program where required. If you need any accommodations due to a disability during the recruiting process, please contact accommodations-ext@fb.com.