Marketing Insights & Operations Associate

Virginia Green is seeking a datadriven, highly organized, and customerobsessed Marketing Insights & Operations Associate.

This entrylevel role is perfect for someone with fewer than two years of professional experience who is curious, adaptable, eager to learn, and excited to support a lean, fastmoving marketing team. We are scaling and this position has ample room for growth.

This position has two core functions:

• Give our customers a voice through research and persona development.
• Ensure our marketing engine runs smoothly through coordination and operational excellence.

Customer Insights Responsibilities:

Help us keep our marketing strategy centered around the customer. In this part of the role, you will:

• Develop databacked customer personas using firstparty CRM data, thirdparty geographic/property insights, behavioral data, reviews, and competitive intel.
• Gather qualitative feedback from branch managers, sales, and customer service teams to deepen persona accuracy.
• Translate customer insights into actionable recommendations that influence marketing strategy, messaging, seasonal timing, and featured services.

Marketing Operations Responsibilities:

Support the operational backbone that keeps our marketing team aligned and effective. You will:

• Assist with budgeting, forecasting, and recurring marketing performance reporting.
• Coordinate with crossfunctional partners to maintain and optimize the marketing calendar.
• Own and manage recurring internal and external marketing meetings, ensuring clear agendas, followups, and progress tracking.
• Lead our marketing work management process, helping the team apply agile principles and improve daytoday productivity.
• Identify opportunities where technology and AI can streamline workflows and help scale operations without adding headcount.

Additional Responsibilities:

• Support the Brand & Customer Growth Manager with organic and boosted social content for both external audiences and internal teams.
• Support marketing and customer service with reputation management.

Why Virginia Green

At Virginia Green, we don’t just grow lawns — we grow people, potential, and pride in a job well done. We are large enough to invest in innovation, yet small enough that your ideas will have a real, measurable impact.

What sets us apart:

• 20 Years of Experience: A loyal, fastgrowing customer base built through sustainable growth.
• Marketing Has a Seat at the Table: Your work directly influences company strategy and growth.
• Real Collaboration: Minimal red tape and a hightrust environment where crossfunctional teamwork is the norm.
• CustomerFirst Culture: We take exceptional care of our customers — and our team.
• Room to Grow: Support to test bold ideas, learn new skills, and advance your career.

Required Qualifications & Attributes:

• Strong organizational and project management skills.
• A datadriven mindset with the ability to analyze and interpret marketing metrics.
• Experience working with CRM or customer databases; familiarity with thirdparty data providers (e.g., geographic/property or censusbased data) is a plus.
• Basic understanding of marketing performance tracking and reporting.
• Excellent verbal and written communication skills.
• Ability to work collaboratively in a team environment.
• Proficiency with Microsoft Office Suite or comparable tools.

Education & Experience:

• Bachelor’s degree in marketing, business, communications, or a related field — or equivalent experience.
• 0–2 years of experience in marketing, customer research, operations, or a related area.
• Demonstrated experience supporting marketing campaigns or projects (internships welcome).

Physical & Work Requirements:

• Prolonged periods of sitting and computer work.
• Ability to lift 15–20 lbs as needed.
• Ability to travel within our service areas 10–15% of the time.
• Fulltime onsite role at our Richmond, VA corporate headquarters.