Sr. Manager, Applications Development, Digital Marketing

Position Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate progress, we need passionate individuals like you. American Heart Association is seeking a dynamic and experienced Senior Manager to lead our Salesforce Marketing Cloud (SFMC) platform and team. Reporting into the IT department, this critical role is responsible for providing strategic direction, ensuring technical health, and delivering operational excellence within our SFMC ecosystem while adhering to IT standards and best practices. You will mentor and guide a talented team, driving innovation and continuous improvement to support our marketing objectives.

Key Responsibilities

• Team Leadership & Development: Lead and mentor SFMC technical administrators, developers, project resources and managed service providers; oversee recruitment, onboarding, performance management, and professional development.
• Platform Strategy & Roadmap: Collaborate with Product Management to define and drive the strategic roadmap for SFMC, staying current with releases and industry best practices while ensuring cohesive cross-platform integration.
• Technical Oversight & Governance: Provide expert guidance on SFMC architecture, configuration, development (including AMPscript, SSJS, SQL), integrations, and enforce robust security and compliance standards.
• Operational Excellence & Stakeholder Collaboration: Ensure platform stability, performance, and reliability; manage incident resolution and effectively communicate updates and technical solutions to stakeholders.
• Vendor & Budget Management: Oversee strategic relationships with Salesforce and related vendors, manage contracts and budgets, and ensure optimal value from the platform investment.

Required Qualifications

• Bachelor’s degree in Computer Science, Information Systems, Marketing Technology, Business Administration, or related field, OR equivalent practical experience.
• Minimum of 3 years of experience (7+ years preferred) directly working with Salesforce Marketing Cloud with deep hands-on expertise and at least 3 years in a leadership or management role.
• Strong understanding of SFMC data models, data extensions, development languages (e.g., AMPscript, Server-Side JavaScript), SQL, integrations, and digital/email marketing best practices.
• Excellent communication, interpersonal, and stakeholder management skills with strong analytical and problem-solving abilities; proven experience managing project lifecycles within cross-functional teams.

Preferred Qualifications

• Salesforce Marketing Cloud certifications (e.g., Email Specialist, Marketing Cloud Consultant, Developer, Administrator).
• Experience working within an Agile/Scrum development environment.
• Proven track record managing budgets and vendor relationships.

Compensation & Benefits

• Compensation: Competitive base salary with regular market reviews to ensure fair and motivating remuneration.
• Performance and Recognition: Merit increases and incentive programs that reward success and achievement.
• Benefits: Comprehensive coverage including medical, dental, vision, disability, life insurance, and a robust retirement program with employer match along with an employee assistance program and wellness initiatives.
• Professional Development: Access to HeartU, our award-winning corporate university, as well as diverse Employee Resource Groups and mentoring opportunities.
• Work-Life Harmonization: Generous Paid Time Off starting at 16 days per year, 12 paid holidays, and flexible arrangements to support your well-being.
• Tuition Assistance: Financial support for furthering your education to enhance career development within the organization.