Strategic Digital Marketing Lead

Position Overview

Expand your expertise as a Senior Digital Marketing Specialist. This challenging role combines strategy, creativity, and analytical skills with four flexible remote workdays per week and one in-office day.

Key Responsibilities

• Develop comprehensive paid search campaigns across multiple client accounts to drive growth and revenue.
• Design and implement effective marketing strategies using Google Ads and other platforms.
• Monitor campaign performance, making data-driven decisions to optimize pacing, spend, and ROI by adjusting bids, budgets, and structures.
• Use performance data to recommend scaling, pausing, or strategic shifts aligned with business objectives.
• Analyze search term reports to ensure user intent aligns with product categories and optimize content accordingly.
• Proactively identify and resolve conversion flow issues, ensuring seamless tracking and performance.
• Stay informed about brand offers, promotions, and content changes to maintain relevance.
• Identify and address potential issues before impacting campaign performance through proactive monitoring and troubleshooting.
• Discover innovative methods to expand and optimize paid media channels while collaborating with the VP of Digital Marketing to prioritize initiatives and troubleshoot complex issues.

Required Qualifications

• Expertise in managing full-fledged digital marketing campaigns across various platforms.
• Proficiency in designing and implementing successful marketing strategies from scratch.
• Ability to analyze complex data sets and make informed decisions to optimize campaign performance.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Staying current with industry trends and best practices in digital marketing.

Benefits & Perks

• Flexible remote work arrangement with four days remote and one day in-office for collaboration and team-building.
• Opportunity to grow professionally in a dynamic environment with clear paths for advancement.
• Competitive compensation package that recognizes your expertise and contributions.
• Professional development opportunities to enhance skills and knowledge.
• Collaborative and inclusive work environment.