Director, Service Line Marketing

We are so glad you are interested in joining Sutter Health!

Organization:

SHSO-Sutter Health System Office-Bay

Position Overview:

Leads enterprise service line marketing strategy and serves as the primary marketing partner to Sutter Health's service line leaders, translating growth priorities into integrated, measurable marketing plans. Owns end-to-end go-to-market planning for assigned service lines-including positioning, audience strategy, messaging and campaign roadmap-while partnering with internal media and analytics teams to define the optimal channel mix and performance goals. Coordinates cross-functionally with brand, content, web, social, digital, marketing operations, communications and experience partners to develop and execute campaigns that align to enterprise standards and deliver a consistent, high-quality patient experience. Provides consultative leadership, ensures campaign excellence and stakeholder alignment, and uses insights and results to continuously optimize strategies, improve outcomes and strengthen enterprise service line partnerships.

EDUCATION:

• Equivalent experience will be accepted in lieu of the required degree or diploma.
• Bachelor's: Business Administration, Digital Marketing, E-Commerce, Marketing, or related field

TYPICAL EXPERIENCE:

12 years recent relevant experience.

SKILLS AND KNOWLEDGE:

• Deep understanding of the quickly-evolving digital marketing space, including knowledge of the online media space with regard to healthcare products/services, unique issues in healthcare marketing, and effective digital solutions.
• Expert financial understanding of the coordinated efforts of a multimodal digital solution and publishing enterprise that includes a working knowledge of consumer life-cycles and purchasing behavior.
• Working familiarity with segmentation, influencer marketing, and online behavioral advertising, including a deep understanding of marketing best practices and implementation strategy framework.
• High degree of understanding and knowledge regarding online ad exchanges, google analytics or other web analytics systems, as well as an knowledge of web design and html web development.
• Business acumen and exceptional analytic skills with the proven ability to provide innovative solutions to complex problems and to meet customer-driven business objectives.
• Advanced knowledge of digital and traditional marketing, business-to-consumer (B2C) and business-to-business (B2B), communications planning, graphic standards, corporate identity management and internet/mobile publishing.
• Working knowledge of selecting/hiring third-party talent for creative services, graphic design and production, publication development and management, market research and advertising.
• Project management skills including: conceptualization, analysis, planning resources, managing milestones and objectives and responsibility for overall project, content and campaign success.
• Highly seasoned analytic skills to determine organizational needs and the ability to develop effective strategic digital marketing and communication plans that achieve the functional objectives for the enterprise.
• Exceptional professional writing and editing skills; spokesperson skills with the ability to articulate a vision while exhibiting a positive public speaking presence.
• Expert skill in optimizing all forms of digital communications: email, search marketing, online ads, SEO, retargeting, sponsored posts, website, landing pages, CRM and lead management systems.
• Solid budget and finance skills, with the ability to negotiate effectively with external agencies and organizations.
• Competency in Microsoft Word, Excel, and PowerPoint; conversant in Access, Visio, data management, and statistical analysis software.
• Ability to:
• synthesize information and ideas across a variety of subject matter areas and to create plans that generate an engaging and positive reader experience across product/service lines
• evaluate innovative graphic design and advertising proposals, craft persuasive messaging and analyze market research, preferably in a healthcare setting
• identify and resolve technical, operational and organizational problems by leveraging the appropriate internal/external resources.
• energize, mobilize, and influence by fostering productive and collaborative working relationships with internal and external constituencies, including the effective management of resources.

Job Shift:

Days

Schedule:

Full Time

Days of the Week:

Monday - Friday

Weekend Requirements:

None

Benefits:

Yes

Unions:

No

Position Status:

Exempt

Weekly Hours:

40

Employee Status:

Regular

Sutter Health is an equal opportunity employer EOE/M/F/Disability/Veterans.

Pay Range:

Pay Range is $183,643.20 to $293,841.60 / annual salary. Sacramento Pay Range is $161,616.00 to $258,585.60 / annual salary.

The compensation range may vary based on the geographic location where the position is filled. Total compensation considers multiple factors, including, but not limited to a candidate's experience, education, skills, licensure, certifications, departmental equity, training, and organizational needs. Base pay is only one component of Sutter Health's comprehensive total rewards program. Eligible positions also include a comprehensive benefits package.