Specialist, Marketing Reporting

Position Overview

As a Marketing Reporting Specialist at AVI-SPL, a leading digital enablement solutions provider, you will drive strategic decision-making by collecting, analyzing, and reporting on key marketing performance metrics. Working closely with marketing leadership, regional managers, and IT, you will help improve campaign effectiveness and support business growth.

Key Responsibilities

• Maintain and develop real-time marketing dashboards using Power BI, tracking lead progression through the sales funnel.
• Analyze campaign results and optimize visuals to deliver actionable insights that drive future marketing investments.
• Collaborate with Sales, IT, and Marketing Operations to integrate and ensure accuracy of data from various sources.
• Monitor performance metrics, prepare monthly reports, and recommend data-driven solutions to enhance campaign effectiveness.
• Support additional projects such as survey analysis, target account list creation, and other marketing-related duties.

Required Qualifications

• 2-4 years of experience in marketing analysis, reporting, or a similar role.
• Proficiency in data analysis tools such as Excel and Power BI (or equivalent platforms).
• Excellent analytical, communication, and collaboration skills.
• Ability to work independently, meet deadlines, and maintain strict confidentiality.

Preferred Qualifications

• Experience with marketing automation, CRM, customer intelligence, or survey tools.
• Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
• Preference for candidates based in Tampa, Florida, U.S.

Benefits & Perks

• Medical benefits including vision and dental.
• Paid holidays, sick days, and personal days.
• Enjoyable and dynamic company culture.
• Training and professional development opportunities.