Marketing Content Specialist

Position Overview

We’re building the future of residential brokerage. At KWCP, our mission is to transform lives, careers, and communities through real estate—and we’re looking for a next-generation marketing leader to amplify that mission at scale. You’ll be the brand engine behind our public presence, fueling visibility, trust, and recruiting momentum across the region.

Keller Williams Capital Properties continues its trajectory of growth, breaking multiple records in 2024. As one of the fastest-growing brokerages, we have set new benchmarks by exceeding $3.15B in total sales volume and delivering outstanding client service in our communities.

Compensation: $75,000 - $90,000 plus bonuses

Key Responsibilities

• Grow and manage our brand across Instagram, LinkedIn, YouTube, and beyond
• Launch high-impact campaigns, lead magnets, and digital funnels
• Build engagement around the brokerage platform and connect with agents and consumers
• Lead video strategy — short and long form, testimonials to storytelling, and shorts
• Own the content calendar and track marketing KPIs
• Collaborate with the leadership team and agents to drive aligned outcomes
• Launch and optimize campaigns across Meta, LinkedIn, and Google
• Develop branded assets, email campaigns, landing pages, and visuals
• Establish a bold and unified digital presence
• Ensure consistent content, campaigns, and funnels
• Boost rising visibility in the DMV and beyond—from video to media mentions
• Manage social channels that inform, inspire, and amplify the stories across KWCP
• Develop branded digital funnels that convert awareness into appointments

Required Qualifications

• Have 4–7 years of experience in digital marketing, content creation, or brand strategy
• Understand how to grow a brand from the inside out — across short-form & long-form content
• Can write compelling copy, direct a video shoot, build landing pages, and run paid media
• Are fluent in platform-specific best practices, metrics, and growth levers
• Have a creative eye and a strategic mind — you see the big picture and move fast
• Are passionate about real estate, ventureship, and the power of personal branding