Digital Advertising Specialist (Google Paid Search)

Position Overview

GrowthAssistant is looking for a skilled Digital Advertising Specialist with solid experience in Google Paid Search to support our client's performance marketing efforts across multiple channels. Salary: PHP 70,000 - 80,000 per month

Key Responsibilities

• Build, optimize, and load Google and Bing paid search campaigns.
• Conduct targeted keyword research (brand and non-brand) and keyword analysis to improve campaign efficiency.
• Perform in-platform optimization following client directives at scale.
• Develop and manage templatized reporting and dashboards in Excel or Google Sheets.
• Launch new Google and Bing campaigns across Search, Display, Shopping, and YouTube.
• Monitor analytics and adjust campaigns based on performance data and client feedback.
• Manage Google Tags, UTM tracking, and administrative setup for accurate data collection.
• Provide ongoing reporting and performance analysis.
• Execute validation, optimization testing, and A/B tests per client directive.
• Launch and optimize YouTube and Display Ads.
• Continuously refine search ad copy for maximum engagement and conversion.

Required Qualifications

• 2+ years of hands-on experience with Google Paid Search.
• 1+ year of experience using Google Ads Manager or Google Ads Editor.
• Working knowledge of Google Ads platforms: Search, Display, Shopping, YouTube, and Google Tag Manager.
• Baseline understanding of paid Google/text-based search.
• Intermediate Excel or Google Sheets proficiency (pivot tables, charts, data analysis).
• Experience running and optimizing YouTube and Display Ads.
• Strong analytical mindset with attention to performance metrics and optimization opportunities.
• Excellent attention to detail, organization, and documentation.

Preferred Qualifications

• Basic experience with Google Analytics, Ignite, or similar analytics tools.
• Google Ads Certification (a big plus!).

Benefits & Perks

• 100% Work From Home Attendance
• Performance and Referral Bonuses
• Paid Holidays (U.S.) and Paid Time-offs
• Health Insurance
• Continuous Learning and Development
• Bi-weekly Salary Payout
• Work-Life Balance