Principal Product Marketing Manager

Position Overview

Applecart, the leading technology company trusted by C-suite leaders to reach key decision makers, is seeking a Principal Product Marketing Manager in its New York City office. Reporting to the VP, Product Marketing, you will build a product marketing function from the ground up—transforming it from a tactical role into a strategic leader that drives market success.

Key Responsibilities

• Shape and define a new market category: Decision Maker Marketing.
• Act as the voice of the market and customer, influencing product strategy and category creation.
• Establish and scale the product marketing function, transitioning it from reactive support to a strategic driver of go‐to‐market success.
• Lead comprehensive go-to-market strategies and execution, coordinating with Product, Sales, and Client Services teams.
• Develop and refine messaging and positioning, launching new products and thought leadership content.
• Equip Sales and Customer Service teams with the necessary tools and training, including sales materials and collateral.

Required Qualifications

• 8+ years of experience in a product marketing role, preferably within a B2B software environment.
• Proven cross-functional leadership with a strong track record collaborating with Product, Sales, Client Services, and executive teams.
• Exceptional communication skills with the ability to clearly articulate complex technical concepts.
• A strategic, self-starting mindset comfortable with ambiguity and building processes from scratch.
• Bachelor’s in Marketing, Business, or a related field; an MBA or Master’s degree is a plus.

Benefits & Perks

• Hybrid Work Environment: Enjoy the flexibility of working from home on Monday and Friday with in-office collaboration in New York City Tuesday through Thursday.
• Compensation Package: Base salary ranging from $180,000.00 to $230,000.00 (specific to NYC candidates), annual cash bonus, and generous equity compensation.
• Be part of a fast-growing, innovative organization that partners with Fortune 500 companies, leading nonprofits, and top-tier agencies.