Email Marketing & SMS Specialist

Position Overview

About rag & bone: From our origins in New York in 2002, rag & bone was founded on uncompromising ideals—a commitment to doing things the right way, not the easy way. We believe in the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. Our inclusive environment encourages employee connection and empowers each individual to help shape policy, process, and collaboration for a more equitable future.

Job Summary: The specialist will manage email and SMS marketing campaigns, create automated flows, analyze performance, generate leads, set up marketing automation, and use Klaviyo software to drive sales. This role collaborates with Marketing, Creative, and the Digital team to support the end-to-end e-mail process from briefing and planning to execution.

Compensation: $70,000-$75,000 based on experience and qualifications.

Key Responsibilities

• Collaborate with the retention marketing team on the monthly calendar and owned channel messages.
• Own the e-mail briefing process in partnership with marketing and creative teams.
• Assemble content deliverables from cross-functional partners.
• Create, schedule, QA, and send marketing emails and SMS messages.
• Track primary metrics and develop benchmarks for revenue and engagement.
• Partner with the digital team to execute A/B testing strategies.
• Work within marketing platforms to import, tag, and segment contacts.
• Support strategies for behavioral e-mail and SMS programs, including welcome series, post-purchase, and re-engagement initiatives.

Required Qualifications

• 1-3 years of experience in retention, lifecycle, or CRM marketing, preferably in fashion, retail, or luxury brands.
• Proficient in Excel.
• Highly organized with strong time management skills.
• Team player with the ability to work cross-functionally.
• Strong communication skills.
• Creative problem solver.

Preferred Qualifications

• Experience with Klaviyo or a similar e-mail scheduling tool.

Benefits & Perks

• Paid Time Off
• Clothing Allowance
• Generous Employee Discount
• Paid Parental Leave
• Membership to Calm and access to other wellness benefits
• Medical, dental, vision, and ancillary benefits
• 401k