Digital Marketer

Position Overview

This role is responsible for managing advertising agencies in the day-to-day execution and reporting of lead generation campaigns. The candidate will work closely with cross-functional teams to ensure best practices, implement creative testing strategies, and optimize media performance across various technologies.

Key Responsibilities

• Work closely with advertising agencies to manage day-to-day execution, reporting and audits ensuring best practices are followed.
• Develop and lead project management for lead generation campaigns.
• Manage various media technologies (CDP, DMP, The Trade Desk, etc.).
• Collaborate with the design team to specify and launch new creative assets and split test landing pages.
• Analyze, measure, and develop a robust A/B testing strategy for lead generation ads, audiences, and landing pages.
• Analyze media performance and report media KPIs across campaigns and channels to identify opportunities for improvement.
• Conduct research and insights to inform ongoing media recommendations.
• Evaluate new media vendor opportunities to support lead generation efforts.
• Partner with cross-functional teams including Campaign Planning, Product, and Marketing to achieve goals holistically.
• Manage the execution of all marketing tracking tags and pixels.

Paycom is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, disability, or other applicable legally protected characteristics.