Portfolio Sales & Marketing Manager; Development

Position: Portfolio Sales & Marketing Manager (New Development)

POSITION

Portfolio Sales and Marketing Manager - New Development(PSM)

COMPENSATION:

Pursuant to Colorado regulations, if this job is performed in Colorado, the salary range is $80,000 - $85,500, with potential bonus opportunity. Eligible to participate in the company benefits plan.

• We offer health, vision, dental, and pet insurance.
• We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, and parental leave.

Summary

As the Portfolio Sales and Marketing Manager, you are responsible for the leasing and marketing success of an assigned group of communities. This includes, but is not limited to, the oversight, training, and accountability of the Cardinal Way of Leasing (CWoL) platform, utilizing available data channels to provide problem/solution-oriented Red-Light Analysis to Portfolio Managers for execution, and managing and monitoring the planning, execution, and effectiveness of all assigned communities’ Monthly Marketing Plans and marketing channels.

While the primary responsibility of this role will be supporting stabilized communities, the PSM will sit within the New Development Sales & Marketing team and may also provide strategic and executional support for New Development communities, lease-ups, transitions, and special projects as business needs arise.

PSM Level I - RESPONSIBILITIES (Including but not limited to)

• Complete all assigned PSM Redbook tasks designated by Sales & Marketing leadership on a weekly, monthly, and yearly basis.
• Execute, train, and administer Cardinal’s Sales Platform, including the Cardinal Way of Leasing (CWoL).
• Execute the approved Cardinal Leasing Experience at all assigned communities. This includes, but is not limited to, sales, customer service, curb appeal, model presentation, leasing technology, and marketing.
• Provide regular and consistent feedback to Leasing Teams regarding phone and onsite tour performance through phone, video conference, virtual role-playing, and in-person role-playing.
• Review and approve each community’s Monthly Marketing Plan (MMP). Communities identified as yellow or red light will require additional attention to strategy and execution.
• Provide onsite leasing, sales, and marketing training when required.
• Lead community marketing calls as needed and approve leasing strategies, collateral orders, specials, advertising, and outreach marketing initiatives.
• Guide onsite Team Members and ensure proper implementation of all marketing initiatives and activities throughout the assigned portfolio. This may include housing fairs, open houses, orientations, community events, university and local marketing events, promotional items, social media, website audits, advertisements, and online digital strategies.
• Consult with onsite Community Managers and Portfolio Managers regarding Leasing Team performance concerns, including CWoL shops, training, SOP violations, follow-up effectiveness, weekly leasing goals, and other identified performance opportunities.
• Lead the strategic implementation and review of annual marketing plans.
• Monitor the effectiveness of marketing mediums and provide recommendations to Portfolio Managers monthly.
• Monitor and complete assigned service requests and additional projects according to established policies regarding time allotment and acceptable tasks.
• Attend select client calls to present leasing and marketing strategies as needed and in alignment with Sales & Marketing leadership.
• Meet regularly with direct reports to discuss performance and problem/solution-oriented opportunities, with proactive communication and clear follow-up expectations.
• Meet on a bi-weekly basis with assigned Portfolio Managers, with additional meetings scheduled as needed based on community performance and priorities.

NEW DEVELOPMENT & STRATEGIC SUPPORT Responsibilities

In addition to the core portfolio responsibilities above, the PSM may support New Development Sales & Marketing initiatives based on portfolio needs, workload, and key project milestones. Support may include:

• Assist with New Development leasing and marketing strategy during key phases of the development lifecycle, including lead generation,…