Manager, Marketing - Content Marketing

Position Overview

Location: Hybrid - 8 days a month in the office. Offices include Chicago IL, Riverwoods IL, Madison WI, Dallas TX, Houston TX, and Philadelphia PA.

The Content Marketing manager is responsible for scaling and leading the content marketing team; delivering a strategy that optimizes the content lifecycle; and driving transformation in how content is produced, promoted, and measured across the organization. This role manages a team of professionals and support staff, ensuring performance and results for a centralized functional area while adapting departmental plans to meet resource and operational challenges. We're seeking an experienced content marketer with expertise in best-in-class content practices, AI usage, social media, ABM, multi-channel planning, and leadership. The ideal candidate is a strategic, solutions-oriented thinker with a passion for content, process improvement, and cross-functional collaboration to execute impactful marketing campaigns.

Compensation: $98,500.00 - $172,700.00 USD

Key Responsibilities

• Establish a clear strategy for content excellence and governance, capturing the value content brings to the business and to customers.
• Demonstrate proficiency in AI content practices; experience in JasperAI required.
• Drive the execution and scale of an organic social media strategy, providing visionary leadership to elevate brand presence and engagement across platforms.
• Develop content plan and calendar to meet deadlines.
• Lead by example and mentor team members to elevate their impact and identify new roles or initiatives necessary for future company success.
• Lead a high-performing, inclusive, and diverse content team, focusing on talent retention and development.
• Partner with and influence key stakeholders across business, product management, technology, and marketing to make customer-centric decisions.
• Continually assess, measure, and improve the performance of content using data-driven insights.
• Manage the content technology tool stack budget and related needs.
• Display presentation skills with a clear vision of addressing business challenges through content.
• Embrace a learning mindset with openness to new technologies and process enhancements.
• Develop a deep understanding of customer segments, personas, and journeys across the business.
• Ensure accountability for corporate brand and content governance practices.

Required Qualifications

• Education: Bachelor's degree in Marketing, Communications, Journalism or a related field of study
• Experience Required: 7+ years' experience in content marketing management (B2B experience desirable) and 2+ years' experience as a people leader/manager, including coaching and mentoring.
• Ability to recruit, hire, and retain a multidisciplinary content team.
• Proficiency with software tools, including experience with the JasperAI platform.

Preferred Qualifications

• Related market/industry experience.
• Strong analytical, organizational, and managerial skills with a proven ability to handle multiple projects in a fast-paced environment.
• Excellent oral and written communication skills.
• Innovative, detail-oriented, and a proactive problem-solver.
• Experience in healthcare or pharmaceuticals is a plus.
• Education: Master's degree in Marketing, Communications, Business, or a related field is preferred.

Benefits & Perks

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave
• Eligibility for Bonus