Marketing Specialist

Job Title: Marketing Specialist

Location: Brooklyn, NY 11228

Reports To: Head of Operations

Job Summary:

Responsible for executing day-to-day marketing initiatives that increase customer awareness, drive traffic, and support sales. Role focuses on digital marketing, social media, email campaigns, promotions, and community engagement.

Responsibilities

• Manage Instagram, Facebook, TikTok, and Google Business Profile
• Create weekly social media content
• Design flyers, menus, and promotional materials
• Coordinate in-store promos/seasonal campaigns
• Send email and SMS marketing campaigns
• Update website and online ordering platforms
• Take photos and videos of products
• Track marketing performance and customer engagement
• Assist with local events and partnerships
• Maintain brand consistency

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1–3 years of marketing experience, preferably in the retail or supermarket sector.
• Strong understanding of digital marketing, including social media, email marketing, and online ads.
• Experience with offline marketing activities such as event coordination, print materials, and in-store promotions.
• Excellent written and verbal communication skills.
• Highly organized with strong project management abilities.
• Familiarity with marketing tools such as Canva, Adobe Creative Suite, Meta Ads Manager, Google Analytics, or similar platforms is a plus.
• Ability to work independently and adapt to changing priorities.
• Fluency in Mandarin a plus

What We Offer:

• Competitive salary and benefits package
• Opportunity to work in a growing and dynamic retail company
• Creative and collaborative work environment
• Employee discounts

Job Type:

Full-time

Pay:

$27.00 - $31.00 per hour

Benefits:

• Paid time off

Ability to Relocate:

Brooklyn, NY 11228: Relocate before starting work (Preferred)

Work Location:

In person