Digital Marketing Analyst

Position Overview

Delaware North Global Headquarters is hiring a Digital Marketing Analyst to join our team in Buffalo, New York. As a Digital Marketing Analyst, you will be responsible for overseeing the planning, execution, and successful completion of website development projects.

Salary: $62,354 – $78,100 per year. In addition to base salary, an annual bonus plan or role-based uncapped sales incentive plan may be available based on company and individual performance.

Location: Buffalo, New York.

Schedule: M-F.

Key Responsibilities

• Implement, maintain, and troubleshoot website tracking using tag management systems (Google Tag Manager).
• Configure and support analytics platforms (GA4, Adobe Analytics, or similar).
• Design and maintain data layer specifications to support consistent, scalable event tracking.
• Implement and QA marketing and advertising tags (e.g., Google Ads, Meta, LinkedIn, and other platforms as needed).
• Validate tracking across environments (development, staging, production).
• Configure and manage cross-domain and cross-platform tracking to ensure accurate user journey attribution across websites, checkout flows, and third-party integrations (e.g., payment providers, booking engines).

Required Qualifications

• 3+ years of hands-on experience in digital marketing tracking and analytics engineering.
• Strong experience with tag management systems (Google Tag Manager preferred).
• Working knowledge of Google Analytics 4 (GA4) or another enterprise-level analytics platform.
• Experience implementing or supporting consent management platforms.
• Practical understanding of how privacy regulations impact marketing and analytics tracking.
• Working knowledge of JavaScript fundamentals, website data layers, and browser developer tools.
• Ability to clearly communicate technical concepts to non-technical stakeholders.

Benefits & Perks

• Medical, dental, and vision insurance.
• 401(k) with up to 4% company match.
• Annual performance bonus based on level, as well as individual, company, and location performance.
• Paid vacation days and holidays.
• Paid parental bonding leave.
• Tuition and/or professional certification reimbursement.
• Generous friends-and-family discounts at many of our hotels and resorts.