Digital Marketing

Position Overview

Location: Brookfield Place New York - 225 Liberty Street, Suite 3501

Business:

Brookfield Asset Management, a leading global alternative asset manager with an exemplary 100+ year history, owns and operates real assets and related businesses. In 2019, Brookfield acquired a majority interest in Oaktree Capital—one of the leaders in global investment management specializing in credit and alternative investments. Together, they bring a long-term, value-driven, and contrarian investment style to the market.

Brookfield Oaktree Wealth Solutions delivers the unparalleled alternative investment expertise of Brookfield and Oaktree to private wealth investors, partnering closely with financial advisors. The business is dedicated to supporting the financial intermediary community and delivering timely, unique solutions for individual investors.

Brookfield Culture: We value team members with a long-term focus whose values align with our Attributes of a Brookfield Leader: Entrepreneurial, Collaborative, and Disciplined. Brookfield is committed to developing our people through challenging work assignments and exposure to diverse businesses.

In this role, Brookfield Oaktree Wealth Solutions is seeking a driven and detail-oriented Digital Marketing professional to support the execution and optimization of digital initiatives across email, social media, web, and analytics. This role is critical for advancing our marketing technology capabilities, enhancing client engagement, and driving business growth.

Key Responsibilities

• Manage the email distribution calendar, content approvals, and delivery in coordination with internal stakeholders.
• Execute and optimize Pardot campaigns by leveraging dynamic content, A/B tests (subject lines, message content, send times, and feature enhancements) and engagement programs.
• Develop and implement social media strategies across platforms (LinkedIn, Hootsuite, Sprout) to increase brand awareness and engagement.
• Create, schedule, and monitor social media posts while analyzing data to refine content and performance; build and manage paid social programs to support lead generation.
• Lead SEO and SEM initiatives to improve search visibility, qualified traffic, and conversions, collaborating with web and product teams to optimize site content and digital experiences.
• Leverage tools such as Seismic, Google Analytics, and Pardot to drive automation, sales enablement and analyze client journeys and competitive trends.
• Develop dashboards and reporting frameworks to measure key performance indicators (KPIs) and provide actionable insights.
• Partner with marketing, technology, and external vendors to deliver a best-in-class digital experience while ensuring compliance with brand and regulatory standards.
• Continuously assess digital marketing performance and recommend strategic improvements.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4-7 years of experience in digital marketing, ideally within financial services.
• Proficiency with marketing automation, CMS, CRM, and analytics tools (e.g., Pardot, Seismic, Google Analytics).
• Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills, with a collaborative and solutions-oriented mindset.
• Proven ability to interpret data and use insights to inform strategic decisions.
• Exceptional attention to detail and commitment to accuracy.
• Passion for digital marketing and staying abreast of the latest trends and best practices.

Benefits & Perks

• Salary Range: $110,000 - $150,000
• Compensation structure includes a base salary and a short-term incentive program (Cash Bonus), which is adjusted for local market conditions and is market competitive.
• Commitment to a Positive Work Environment that is safe, respectful, and free from discrimination, violence, or harassment.
• Opportunity to work for a globally recognized organization with a diverse and inclusive culture.