Marketing and Communications Specialist - Library

Position Overview

This is a professional-level full time role with the City of Omaha that focuses on creating, implementing, and measuring marketing efforts to promote city services. The incumbent serves as a content creator responsible for developing and maintaining website content, crafting communications for multiple platforms, and executing email marketing strategies in alignment with departmental brand and marketing goals.

Key Responsibilities

• Develop, write, and edit marketing content for online, email, print, and multimedia platforms to ensure on-brand consistency and optimized search performance.
• Assist in creating press releases, blog entries, news stories, and other communications.
• Develop and implement email marketing strategies for various target audiences.
• Manage website content and functionality with a focus on accessibility and Search Engine Optimization (SEO).
• Serve as the Content Management System (CMS) expert and liaison for website functionality, ensuring high quality and visual appeal.
• Track and report analytic measures of content engagement and website success.
• Conduct content audits to maintain accuracy, currency, and brand effectiveness.
• Create and edit multimedia content while providing graphic design support.
• Assist in compiling and editing data for annual public reports and collaborate with third-party vendors.
• Maintain regular attendance and perform other related duties as assigned.

Required Qualifications

• Bachelor’s degree in marketing, communications, public relations, English, journalism, or a related field.
• One (1) year of experience in marketing, communications, public relations, or a related field.
• Must possess a valid motor vehicle operator’s license if assigned to operate a mobile library vehicle.
• Availability to work flexible hours, including weekends and holidays.
• Proficiency in AP Style, email marketing tools, website content management systems, and SEO best practices.
• Strong public speaking, writing, and copy editing skills with proficiency in Adobe Creative Suite or similar design software.
• Ability to learn new computer technologies, manage multiple projects, and meet stringent deadlines.
• Must be able to sit for 76–100% of the time, stand/walk 26–50% of the time, and occasionally lift up to thirty (30) pounds.

Benefits & Perks

• Compensation: Pay Range of $58,656.00 with step increases to $73,070.40 annually.
• Work Schedule: Forty-hour work week with paid leave consisting of 12 days vacation, 5 management days, 15 sick days, and 14 holidays.
• Health Insurance: Group health insurance including major medical, vision, and dental coverage for individuals or families.
• Retirement: Defined benefit pension plan plus Social Security contributions.
• Additional details available at hr.cityofomaha.org.