Strategic Marketing Specialist

Position Overview

Decera Clinical is a global leader in providing innovative and impactful healthcare education, insights and communications, empowering healthcare professionals with the tools and resources they need to stay current and improve patient outcomes. Decera Clinical sets the standard for professional development with its commitment to scientific rigor, innovative formats, and sophisticated marketing techniques. With its expansive reach across the healthcare team, Decera Clinical drives healthcare excellence along the care continuum. We are hiring a Strategic Marketing Specialist to join our growing Decera Clinical Insights team! In this pivotal role within the Marketing/Engagement team, you will assist in developing, executing, and overseeing marketing strategies designed to drive high-quality engagement among healthcare professionals across our digital/enduring and live programs as well as insights-driven activities.

Key Responsibilities

• Assist with and manage deliverables and outcomes of marketing strategies aimed at enhancing HCP engagement across live programs and insights-driven activities.
• Identify and recruit specific HCPs for virtual and in-person events by leveraging multiple databases and NPI matching (list matching).
• Query diverse databases to optimize target list match success rate effectively.
• Create comprehensive marketing campaigns that utilize marketing automation and omnichannel tactics to engage target audiences.
• Design and optimize email campaigns and landing pages to enhance user engagement and improve conversion rates.
• Manage trackers and analyze data to derive actionable insights and continuously improve marketing campaigns.
• Collaborate cross-functionally to develop HCP marketing materials and campaign assets that drive measurable engagement for sponsored content. Ensure compliance with MLR regulations, including materials reviews and approval processes.
• Provide exemplary service pre- and post-campaign to meet contractual obligations by monitoring program performance.
• Meet all marketing goals efficiently and cost-effectively, driving high-quality HCP engagement.
• Proactively communicate marketing strategy and performance progress with key stakeholders, providing progress reports and troubleshooting as needed.

Required Qualifications

• Proven track record of 2+ years in crafting highly effective marketing campaigns, including copywriting, email production/automation, and landing page development, with a demonstrated ability to deliver tangible results and implement robust tracking systems.
• Strong proficiency in Excel for list matching, database querying, marketing analytics, and reporting.
• Detail-oriented and organized; capable of managing multiple projects simultaneously, comfortable with ambiguity, and adept at leading and collaborating with teams, vendors, and management.
• Passion for data-driven decision-making, with the ability to present information persuasively to stakeholders.
• Exceptional organizational and problem-solving skills, with experience analyzing data and insights, and a proactive approach toward troubleshooting and escalation when needed.
• Self-starter, enthusiastic about achieving significant growth goals within a rapidly evolving market landscape.
• Proven ability to thrive in fast-paced, high-growth environments, preferably with startup exposure where adaptability is essential.
• Experience in pharmaceutical marketing or familiarity with MLR compliance is advantageous.
• GA and marketing automation certifications are highly desirable; Marketo experience is a plus.
• Experience with data visualization platforms; Power BI experience is a plus.
• Bachelor's degree in marketing, business, or a related field.