Influencer Marketing Associate

Job Posting

Are you a social media savvy individual with a passion for fashion and lifestyle? Do you have a keen eye for identifying trends and a natural ability to connect with others? If so, we have an exciting opportunity for you! Urban Outfitters is seeking an Influencer Marketing Associate to join our team and help us elevate our brand through strategic influencer partnerships. In this role, you will have the chance to work with some of the most influential voices in the industry and play a key role in driving brand awareness and engagement. To excel in this position, we are looking for someone who is creative, organized, and has a strong understanding of influencer marketing. Join us at Urban Outfitters and be a part of our dynamic and innovative team.

Your Responsibilities

• Develop and implement influencer marketing strategies to increase brand awareness and engagement.
• Identify and establish relationships with relevant influencers in the fashion and lifestyle industry.
• Collaborate with cross-functional teams to create and execute influencer campaigns that align with overall brand messaging and goals.
• Monitor and analyze influencer performance to measure the success of campaigns and make recommendations for future partnerships.
• Stay up-to-date on industry trends and emerging influencers to ensure a fresh and relevant approach to influencer marketing.
• Manage influencer relationships, including contract negotiations, content approvals, and timely communication.
• Work closely with the social media team to integrate influencer content into the brand's social media channels.
• Create and maintain a database of influencers, including contact information, past partnerships, and insights.
• Coordinate and execute influencer events, activations, and collaborations.
• Monitor influencer mentions and engagement on social media and respond to comments and messages in a timely and professional manner.
• Act as a brand ambassador and represent Urban Outfitters at industry events and networking opportunities.
• Collaborate with the PR team to leverage influencer partnerships for press opportunities.
• Provide regular reports and updates on influencer marketing efforts to the marketing team and upper management.
• Continuously seek out new and innovative ways to incorporate influencer marketing into the overall marketing strategy.
• Ensure all influencer content aligns with brand guidelines and values.

Equal Opportunity Employer

Urban Outfitters is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.