Principal Product Marketing Manager, GenStudio

Position Overview

Changing the world through digital experiences is what Adobe's all about. We give everyone – from emerging artists to global brands – everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! At Adobe, we're reshaping how people create using the power of Generative AI – and GenStudio is at the heart of this transformation. As a Principal Product Marketing Manager on the GenStudio team, you will lead the go-to-market strategy for a GenAI-first enterprise-grade solution for content marketing, setting the vision, driving cross-functional alignment, and delivering measurable business impact throughout the customer lifecycle.

Salary: U.S. pay range is $145,400 -- $261,150 annually. In California, the range is $180,300 - $261,150.

Key Responsibilities

• Lead the GTM Strategy: Own and evolve the end-to-end go-to-market strategy, partnering with product, sales, and marketing to drive ARR and adoption.
• Champion the Customer: Conduct in-depth customer research and interviews to uncover high-impact use cases and advocate for the customer across cross-functional initiatives.
• Craft Differentiated Messaging: Develop compelling positioning and messaging that clearly articulates value and helps the offering stand out in the market.
• Drive Pricing & Packaging: Collaborate with Adobe's business model and GTM teams to define monetization strategies that align with enterprise needs and usage patterns.
• Enable Sales Success: Support our sales teams with impactful collateral and enablement to articulate the value of Firefly Services to customers.
• Launch with Impact: Support product launches by ensuring seamless execution and alignment with go-to-market strategies.
• Market Intelligence: Stay ahead of trends in generative AI, content marketing, and competitors to inform strategy and planning.

Required Qualifications

• 10+ years of product marketing or related GTM experience in technology or enterprise SaaS.
• Demonstrated test-and-learn and growth mentality.
• Deep expertise in enterprise customer engagement, including strategic customers, executive workshops, and CABs.
• Experience crafting narratives that influence perception through product marketing, strategic communications, PR, or equivalent experience.
• Strong background in building scalable enablement programs for cross-functional teams.
• Proven success in crafting and implementing B2B enterprise sales plays and leading sales enablement sessions.
• A track record of navigating cross-functional dynamics in matrixed organizations and aligning teams toward a shared objective.
• Exceptional ability to craft and deliver demos and narratives that resonate with both technical and C-level audiences.
• Entrepreneurially minded with the ability to operate within a large organization and drive impact as a key member of a growing team.
• Analytical mindset with the ability to define success metrics and measure impact.
• Outstanding analytical, verbal, and written communication skills.
• Exceptional program management skills.