Marketing Director, Brand Management

Position Overview

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. Serving adult consumers through a diverse range of businesses—including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars—we have a passion for people and helping them build rewarding careers.

The Marketing Director, Brand Management is responsible for leading the strategic direction, growth, and profitability for a portfolio of brands within the company’s broader brand ecosystem. This role shapes long-term brand vision, demonstrates deep consumer-centricity, and drives breakthrough marketing programs.

Key Responsibilities

• Develop and implement brand and business strategies for the product portfolio aligned with company objectives, market dynamics, and consumer trends
• Own financial responsibility for the brand portfolio, including annual planning, forecasting, and delivery of revenue, profit, and share targets
• Lead brand positioning, architecture, and marketing activation to build equity and engagement while managing relationships with influencers and external marketing partners
• Lead pipeline development in partnership with R&D to drive meaningful innovation and product optimization
• Build, mentor, and lead a high-performing team of professionals, fostering a culture of collaboration, agility, and accountability
• Oversee go-to-market strategies tailored for convenience store retail, digital platforms, and emerging channels, partnering with sales to optimize distribution and pricing strategies
• Champion consumer-centric thinking using insights and analytics to guide decisions on product development, advertising, and investment allocation
• Serve as a senior cross-functional partner, collaborating with manufacturing, supply chain, finance, sales, legal, insights, and business analytics teams to ensure sustainable and scalable brand growth
• Lead, manage, and develop a team of Brand Managers and marketing professionals

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA strongly preferred
• 10+ years of progressive brand management or general management experience in consumer packaged goods
• Proven success in managing large-scale brands and scaling emerging brands
• Experience leading cross-functional teams and managing P&L
• Strong familiarity with convenience store and mass merch retail, digital commerce, and omnichannel strategies
• Expertise in consumer insights, brand positioning, and integrated marketing communications
• Strong understanding of innovation lifecycle management, from concept to commercialization
• Excellent communication and storytelling skills with the ability to translate data into compelling narratives for executive audiences
• Exceptional leadership, team development, and communication skills
• Passion for innovation and building brands with cultural relevance
• Demonstrated leadership capabilities, including team development, stakeholder management, and strategic influence
• Travel: 20-30%

Benefits & Perks

• Base salary and bonus program
• Medical, dental, vision, life insurance effective on date of hire
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Tuition reimbursement