Marketing & Brand Development Internship

Position Overview

Nonprofit Marketing & Brand Development Internship
Location: Connexus Human Service Network, 217 Eisenhower Blvd, Johnstown, PA 15904
Schedule: 12 to 20 hrs per week
Compensation: $10/hr

Duration:

Key Responsibilities

• Content Creation & Brand Development
• Photo & Video Production: Capture, edit, and optimize high-quality photos and videos from events, client services, and outreach efforts for social media, promotional clips, and testimonial features. Develop video interviews with staff, clients, and donors to enhance brand storytelling across various platforms.
• Brand Asset Library Management: Organize and maintain a centralized digital asset library (logos, templates, stock images) and ensure consistent brand colors, fonts, and messaging across all content. Create editable templates for internal use to maintain a cohesive brand presence for each nonprofit.
• Marketing & Print Materials Design: Design professional flyers, brochures, digital graphics, and promotional materials aligned with each nonprofit's mission. Develop branded infographics, visual storytelling pieces, and donor recognition materials (e.g., thank-you cards, sponsorship banners).
• Website Content & Optimization: Develop SEO-friendly website content, including blog posts, landing pages, and impact stories. Assist in website redesigns, UX improvements for accessibility, and update event pages, donation forms, and program descriptions to ensure accuracy.
• Social Media & Digital Marketing
• Social Media Content Strategy & Management: Create and manage comprehensive social media content calendars across platforms (Facebook, Instagram, LinkedIn, X, TikTok), developing platform-specific strategies to maximize engagement and reach. Ensure all content aligns with each nonprofit's mission and initiatives.
• Themed Marketing Campaigns: Plan and execute targeted social media campaigns for fundraising events (e.g., Giving Tuesday, annual appeals), awareness months (e.g., National Disability Awareness Month), donor/volunteer spotlights, and program promotions. Collaborate with staff and community members to collect authentic stories and testimonials.
• Email Marketing & Audience Engagement: Assist in managing nonprofit email lists, segmenting audiences for targeted outreach. Write and design engaging monthly newsletters, event invitations, and fundraising appeals. Develop automated email sequences to improve donor retention and program participation.
• Analytics, Insights & Optimization: Track and analyze social media performance metrics (engagement rates, reach, conversions) and monitor website traffic/digital ad performance. Provide data-driven recommendations to optimize content and audience targeting.
• Event Promotion & Community Engagement
• Event Planning & Promotion: Assist in organizing and promoting fundraising events, awareness campaigns, and community outreach programs. Coordinate logistics such as venue, schedules, speakers, and volunteers while executing promotion plans via social media, email, and local media. Manage event registration and RSVP tracking.
• Marketing & Public Relations for Events: Write and distribute press releases to local news outlets. Design event flyers, posters, and digital banners. Generate engaging social media content before and during events, including countdowns, behind-the-scenes footage, and live coverage.
• Volunteer Recruitment & Community Outreach: Support volunteer engagement strategies by creating recruitment campaigns for upcoming programs and events. Develop initiatives such as spotlight features, thank-you videos, and recognition events.
• Sponsorship & Partnership Engagement: Work with local businesses, corporate sponsors, and community partners to enhance event sponsorships and fundraising efforts.

Preferred Qualifications

• Currently pursuing a degree in Marketing, Communications, Graphic Design, Nonprofit Management, Public Relations, Digital Media, or a related field.
• Experience managing or creating content for social media platforms (Facebook, Instagram, LinkedIn, TikTok, X, etc.).
• Familiarity with content scheduling tools (Hootsuite, Buffer, Meta Business Suite) and design tools (Canva).
• Excellent copywriting and storytelling skills for social media, blog posts, and marketing campaigns.
• Strong teamwork and interpersonal skills, with a willingness to collaborate across different nonprofit organizations.