Marketing Operations & Performance Manager

Position Overview

GenVault is a premier provider of bioinventory storage and lab transport solutions with a state-of-the-art biorepository facility designed for unmatched security and preservation of critical biological samples. The Marketing Operations & Performance Manager is responsible for driving the efficiency, accuracy, and impact of the marketing function through expert management of CRM systems, marketing automation, SEO strategy, and performance analytics. Job Type: Full-Time/Some Travel (<10%). Work Location: West Deptford, NJ. Salary: $85k – $105k, Bonus Incentive: Eligible.

Key Responsibilities

• Setup and maintenance of Zoho CRM and Marketing Automation to ensure data integrity, segmentation, lead scoring, and campaign workflows.
• Develop and manage audience segmentation strategies based on personas, industries, and lifecycle stages.
• Maintain SalesIQ for visitor tracking, behavioral insights, and lead engagement visibility.
• Oversee data uploads, tagging, and enrichment processes; document workflows and integrations for scalability.
• Develop and execute SEO strategies in collaboration with internal teams and external agencies, including keyword tracking, on-page optimization, and backlink performance.
• Monitor organic traffic, ranking improvements, and technical SEO health using GA4, Search Console, SEMrush, etc., aligning SEO efforts with content strategy.
• Manage audience targeting, A/B testing, and campaign QA, collaborating with creative teams to ensure messaging consistency and timely deployment.
• Build and maintain dashboards to track campaign performance across GA4, Zoho, and ad platforms; report on key metrics including MQLs, SQLs, CPL, CTRs, conversions, and ROI.
• Monitor traffic trends, lead flow, and budget pacing across paid and organic channels, presenting actionable insights and optimization recommendations to leadership.
• Act as the operational liaison for external agencies (SEO, PPC, web development), manage project timelines, deliverables, and performance metrics, and track vendor budgets to ensure alignment with ROI expectations.

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 6–10 years of marketing experience, preferably in B2B life sciences or biotech.
• Hands-on expertise in marketing automation, CRM systems, and data analytics.
• Strong knowledge of SEO best practices and experience with GA4, Search Console, SEMrush, Ahrefs, etc.
• Proficiency in Zoho CRM, Marketing Automation, SalesIQ, and Google Tag Manager.
• Familiarity with LinkedIn Campaign Manager and Google Ads.
• Advanced Excel or data visualization skills (e.g., Power BI).

Preferred Qualifications

• Basic graphic design skills (Canva, Photoshop) or experience managing creative resources.
• Highly organized, proactive, and self-sufficient.
• Analytical mindset with strong attention to detail.
• Excellent communicator and collaborator across teams.
• Comfortable presenting data-driven insights and recommendations.
• Thrives in a dynamic, high-growth environment.

Benefits & Perks

• Health/Medical Benefits
• Health Reimbursement Account
• Flexible Spending Account
• Dental, Vision, etc.
• Company Paid Short-Term Disability
• Company Paid Long-Term Disability
• Accident/Critical Illness/Hospital Insurance
• Pet Insurance Options
• PTO
• 401K with Employer Match