Associate Director, Patient Marketing, US Kidney - AMKD

Position Overview

The Associate Director of Patient Marketing will lead the strategic execution for the AMKD Patient Marketing team within the US Kidney marketing team. In preparation for the potential commercialization of an investigational therapeutic for APOl1-mediated kidney disease (AMKD), this role is pivotal in shaping and delivering impactful patient engagement strategies that support launch readiness and drive awareness to Vertex’s innovative treatment. The role reports to the Director of AMKD Patient Marketing within the US Kidney Business Unit and is based in Boston, MA.

Key Responsibilities

• Develop and execute consumer digital marketing strategies, including omnichannel communication journeys to engage consumers effectively.
• Translate patient insights into compelling, compliant messaging and resources that drive marketing strategy and business objectives.
• Analyze material usage metrics to determine the optimal patient education experience and facilitate field sales utilization.
• Drive assets through the internal Communications Review Committee process, collaborating closely with legal and compliance teams.
• Collaborate with cross-functional teams including field, HCP Marketing, Patient Advocacy, and Market Research partners.
• Manage agency partners to deliver quality outputs while ensuring adherence to budget and timelines.
• Shape patient-focused market research efforts and infuse learnings into key business processes.
• Ensure consistency of messaging across channels by tailoring communications to patient needs and cultural considerations.
• Stay updated on industry trends and best practices in patient marketing and regulatory compliance.

Required Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (Advanced degree preferred).
• Typically 8 years of marketing experience, with a focus on patient engagement in the pharmaceutical or healthcare industry.
• Experience in pharmaceutical marketing or in a closely related field, supported by a strong understanding of digital marketing strategies and launch planning.
• Proven ability to collaborate with cross-functional teams and manage multiple projects simultaneously.
• Strong analytical, project management, and communication skills, with keen attention to regulatory requirements and compliance.

Preferred Qualifications

• Specialty product launch experience.
• Experience in genetic disease marketing.
• Prior exposure to the kidney disease space.

Benefits & Perks

• Compensation: $162,800 - $244,200 base salary, plus eligibility for an annual bonus and annual equity awards.
• Benefits: Inclusive market-leading benefits including medical, dental, and vision coverage.
• Generous paid time off (including company shutdowns during Summer and Winter) and educational assistance programs (including student loan repayment).
• Additional offerings include a generous commuting subsidy, matching charitable donations, and 401(k) plans.