Manager Digital Communications

Position Overview

Center City District is seeking a Manager of Digital Communications to manage the organization’s day-to-day social media communications, work through the content creation process from planning to execution, collaborate with internal departments and external partners to execute CCD’s social media strategy, and continually assess the performance and effectiveness of these efforts.

Key Responsibilities

• Lead the execution of CCD’s social media efforts according to the organization’s communications strategy to share information about the full range of CCD’s programs and services.
• Collaborate with CCD departments on initiatives to create visual and verbal consistency in content across social media and other communications channels.
• Create written and visual content through research and on-the-ground content creation for use on social media and other communications channels.
• Proofread materials, collateral, reports, publications, and other content as needed.
• Align content with organization-wide, year-long communications plans.
• Provide staff support as needed.
• Manage day-to-day oversight and posting for social media channels.
• Execute CCD’s social media strategy focused on increasing awareness and engagement of various business units including on-street cleaning, safety, beautification, research reports, business support, marketing campaigns, park events, and promotions.
• Monitor social media accounts for questions, comments, and requests for information, and consult with CCD staff as necessary.
• Oversee Google Business Profiles for CCD properties by sharing relevant content, updating hours, and monitoring reviews.
• Fulfill event/promotion sponsorship benefits on social media based on CCD’s brand and strategy.
• Curate and organize materials for partners in the form of toolkits, as appropriate.
• Analyze social media performance and trends in relation to strategic objectives.
• Create reports for monthly benchmarking and departmental requests.
• Write and review content for Center City District’s social media channels, website, and other outlets.
• Create visual content including short-form vertical videos and photos that can be repurposed across channels.
• Coordinate with internal departments and external partners (including retailers, businesses, and contractors) on logistics, scheduling, and approvals for content production.
• Monitor news and blogs for articles to be featured on social media and other platforms.
• Brainstorm, research, write, and proofread articles for Center City District’s blog (centercityphila.org/blog), highlighting various business units and partners.
• Manage blog output by collaborating with the CCD team, overseeing publishing timelines, and sourcing assets.
• Research, maintain, and expand the list of content creators and influencer partners.
• Collaborate with the marketing department on influencer partnership opportunities, including campaign ideation, execution, and analytics.
• Coordinate with partners on logistics for influencer collaborations and report on their performance.

Required Qualifications

• BA/BS degree in digital marketing, communications, marketing, journalism/English, or a related field.
• 2-4 years of experience in digital communications required.
• Agency experience preferred.
• Day-to-day social media management experience preferred.
• Excellent written and verbal communication skills with strict attention to detail and grammar.
• Ability to operate cross-functionally and manage competing perspectives diplomatically.
• Strong understanding of current social media and digital communications trends, strategies, and best practices.
• Proficiency with Microsoft Word, Excel, and PowerPoint.
• Demonstrated experience in creating professional content on platforms including Instagram, Facebook, X, LinkedIn, and TikTok.
• Proficiency with Adobe Suite or Canva for basic image resizing and editing is a plus.
• Experience with Sprout Social or a similar social media management tool is a plus.
• Knowledge of photography and video editing is a plus.
• Strong problem-solving skills and the ability to meet deadlines in a fast-paced environment.
• Candidate must be able and willing to work onsite in an office setting with flexibility in hours, including weekends and evenings.