Digital Marketing Associate

Position Overview

We are hiring a driven, hands-on Digital Marketing Associate with 2+ years of digital marketing experience – ideally within B2B industrial and/or oil & gas sectors. In this full-time role, you will work closely with the CEO, sales team, and our outsourced marketing partners to generate demand, build brand visibility, and support revenue growth. You will be the in-house HubSpot champion, a LinkedIn Sales Navigator power user, and a key player in planning and executing trade shows and industry exhibitions, all within a fast-paced, entrepreneurial environment.

Key Responsibilities

• Digital Marketing & Campaigns:
  • Plan, execute, and optimize digital campaigns across email, LinkedIn, and other channels to support lead generation and sales pipeline growth.
  • Manage day-to-day operations in HubSpot (or similar CRM/marketing automation platform): build and manage email campaigns, workflows, nurture sequences, and maintain data quality, segmentation, and reporting dashboards.
  • Leverage LinkedIn and LinkedIn Sales Navigator to support prospecting efforts for the sales team, build target lists, engage with key accounts, and amplify company content.
  • Utilize online marketing analytics and reporting tools (HubSpot, Google Analytics, etc.) to track performance and recommend improvements.
• Content & Social Media:
  • Create, schedule, and manage content for the company’s LinkedIn and other relevant social channels, tailored to B2B industrial and O&G audiences.
  • Assist with writing and editing marketing content including case studies, project spotlights, technical pieces, website copy, blogs, landing pages, and email copy.
  • Develop brochures, one-pagers, and other marketing and sales collateral while ensuring a consistent brand voice and messaging across all digital touchpoints.
• Trade Shows, Events & Exhibitions:
  • Support planning and execution of trade shows, conferences, and exhibitions including booth preparation, collateral, swag, lead capture, and follow-up.
  • Coordinate logistics with vendors, organizers, and internal teams.
  • Collaborate with sales to ensure event leads are captured, tagged, and followed up via HubSpot.
• Sales & Admin Support:
  • Support the CEO, sales leadership, and outsourced Marketing Manager with marketing projects and initiatives.
  • Maintain and update marketing databases, spreadsheets, and asset libraries.
  • Conduct market research on competitors, key accounts, and industry trends in the industrial/O&G space.
  • Assist in preparing sales presentations, promotional materials, and campaign reports.

Required Qualifications

• 2+ years of hands-on digital marketing experience in B2B industrial, energy, or oil & gas sectors.
• Proven track record in B2B marketing.
• Strong proficiency in HubSpot – managing campaigns, workflows, lists, and reporting, acting as the in-house HubSpot champion.
• Confident use of LinkedIn and LinkedIn Sales Navigator for prospecting, target list building, and outreach.
• Experience supporting trade shows and exhibitions, including pre-show campaigns, coordination on the day, and post-show follow-up.
• Excellent copywriting and content creation skills with the ability to produce clear, professional marketing materials.
• Ability to thrive in a fast-paced, entrepreneurial, and founder-led environment while maintaining high organizational standards.
• Proficiency with digital marketing tools such as HubSpot, Google Analytics, and LinkedIn Campaign Manager.
• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (or equivalent experience).