Marketing Manager-Southeast

Position Overview

Canopy Service Partners is a collaborative and growth-oriented organization dedicated to supporting local Partner businesses through innovative marketing solutions. As a Marketing Manager based in the Southeast, you will play a key role in shaping and executing marketing strategies that drive lead generation and business growth. Reporting to the Chief Revenue Officer, you’ll join a dynamic team where your creativity and strategic thinking will thrive while overseeing and executing impactful marketing initiatives.

Key Responsibilities

• Develop and manage a comprehensive content calendar in coordination with local Partner business needs.
• Execute earned and owned media initiatives, focusing on email, direct mail, and social media tactics including audience strategy, messaging, design, and trafficking.
• Oversee the execution of marketing campaigns across channels including owned, earned, social media, SEM, SEO, offline, and local sponsorships.
• Drive the development of creative assets from external agencies for digital marketing, offline marketing, and sales enablement initiatives.
• Oversee digital media projects ensuring on-time delivery through coordination with internal teams and agency vendors.
• Collaborate with key partners to identify and address business needs.
• Translate strategic objectives into actionable marketing initiatives in partnership with stakeholders.
• Coordinate internal and external efforts to ensure projects align with overarching goals and are prioritized correctly.
• Work with the Rev Ops Director to develop and manage quarterly and monthly budgets for all marketing channels.
• Execute targeted email and newsletter campaigns using our CRM email marketing system.
• Lead the review of performance reports for assigned partners, providing insights on daily, weekly, monthly, quarterly, and yearly metrics.
• Reside on the east coast with access to a large airport; preference given to those in the Charlotte area, though other locations are considered for the right candidate.
• Travel occasionally (approximately 20%) for on-site meetings with Partners and team members.

Required Qualifications

• Proficiency with digital media marketing tools (Google Analytics, Google Ads, SEM Rush, MailChimp or a comparable system).
• Strong project management and prioritization skills with experience managing multiple projects (experience with Monday.com is a plus).
• A creative mindset for developing innovative and engaging marketing content.
• Excellent communication skills to effectively collaborate with team members, external vendors, and Partners.
• Ability to identify and solve problems that arise during marketing campaign execution.
• Solid understanding of the marketing funnel and the role of various channels within it.

Benefits & Perks

Employees working 30+ hours per week are considered full-time and become eligible for benefits after just 30 days of employment.

• Compensation: $90,000/yr - $120,000/yr
• Competitive pay with opportunities for 40+ hours per week
• Paid time off (PTO) and holidays for work-life balance
• Overtime opportunities during storm cleanup and peak seasons
• Long-term disability insurance (employer paid)
• Short-term disability insurance (employer paid)
• Basic life & AD&D insurance (employer paid)
• 401(k) retirement plan with up to 4% company match
• Flexible Insurance Options:
  • Health Insurance: Choose from Cigna OAP, Cigna OAP IN, or Cigna HDHP plans.
  • Dental Insurance: Options include the 2025 Cigna Dental PPO Low Plan and the 2025 Cigna Dental PPO High Plan.
  • Vision Insurance: 2025 Cigna Vision Plan providing comprehensive coverage for exams, lenses, and frames.
• Additional Optional Benefits:
  • Health Savings Account (HSA) with a $250 employer contribution if on a High-Deductible Health Plan, or a Flexible Spending Account (FSA) for health, dental/vision, and dependent care
  • Pre-tax commuter benefits (parking, transit, vanpool)
  • Legal assistance plan
  • Supplemental coverage options including critical illness, accident, and hospital indemnity insurance