Assistant Director of Marketing and Fan Experience

Position Overview

Penn State Intercollegiate Athletics is seeking an Assistant Director of Marketing and Fan Experience for a variety of Varsity Sports Programs. Reporting to the Assistant Athletic Director of Marketing and Fan Experience, the candidate will serve as the primary marketing contact for initiatives related to Women’s Volleyball, Football Block Party, and Student Engagement. The role also involves direct supervision of interns managing marketing efforts for Women’s Gymnastics, Men’s Gymnastics, and Men’s Volleyball. Candidates must be flexible to work varied hours to meet the demands of athletic schedules.

Key Responsibilities

• Produce first-class game presentations by handling script writing, videoboard production, music coordination, and theme/promotion development and execution.
• Generate revenue opportunities through Beaver Stadium Block Party activations at each home football game.
• Lead and foster student engagement initiatives to boost attendance and participation at athletic events.
• Assist in the hiring, training, and supervision of marketing staff and directly supervise marketing interns.
• Collaborate with external units—strategic communications, creative services, ticketing, sponsorship—to ensure deliverables are met.
• Utilize a growth mindset and innovative approach to propose feedback and recommendations for continual financial improvement.
• Perform additional duties as assigned.

Required Qualifications

• Bachelor’s Degree or an equivalent combination of education and 1+ years of relevant experience.
• Demonstrated knowledge in athletic marketing, promotions, ticket sales, community relations, social media, and in-game management.
• Ability to manage multiple tasks simultaneously with exceptional interpersonal, written, and oral communication skills.
• Successful completion of applicable background checks: PA State Police Criminal Background Check, PA Child Abuse History Clearance, and Federal (FBI) Fingerprint Criminal Background Check.
• Valid driver’s license and ability to operate a motor vehicle as part of job duties.

Benefits & Perks

• Compensation: $46,400.00 - $67,300.00
• Comprehensive medical, dental, and vision coverage
• Robust retirement plans
• Substantial paid time off including holidays, vacation, and sick time
• A generous 75% tuition discount available to employees and eligible spouses and children