Sr. Brand Marketing Manager

Position Overview

Since our founding in 1924, the American Heart Association has dramatically reduced cardiovascular disease deaths – and there is still so much more to do. We are seeking a Senior Brand Marketing Manager to join our movement at our National Center office in Dallas, TX. This full-time, benefits eligible, grant-funded opportunity (with current funding through March 2028) reports to the National Director, Brand Marketing and is responsible for leading the development and implementation of marketing plans and campaigns for our diverse portfolio of brands and initiatives. You’ll have access to exceptional training via Heart U and a wealth of resources designed to support your work-life harmonization.

Key Responsibilities

• Develops, plans and leads the strategy and execution of multi-media brand marketing for programs, products or services, identifying positioning, marketing themes, and optimal media channels to reach target customers.
• Documents and customizes marketing plans to maximize market penetration for products, programs, or services.
• Collaborates with cross-functional teams or vendors to research, analyze market trends and data, define targeted customer segments, and drive desired behavior.
• Creates a unique customer experience that achieves the desired brand image, business and funder goals, and campaign objectives.
• Measures, analyzes and monitors the effectiveness of marketing campaigns and tactics.
• Communicates and presents modifications to enhance campaign effectiveness.
• Leads and coaches direct report(s), mentoring and educating cross-functional teams in marketing objectives.
• Performs other duties as required or assigned.

Required Qualifications

• Bachelor’s Degree or equivalent work experience
• Minimum 5 years of relevant marketing experience
• Proven experience leading integrated, omnichannel marketing campaigns across web, email, social, and media/advertising
• Demonstrated experience working with multiple vendors/partners under tight deadlines
• Strong background in strategic planning
• Excellent creative, strategic, analytical, organizational, and personal sales skills
• Ability to analyze data and present it in narrative form
• Effective teamwork skills with staff and volunteers at all organizational levels
• Strong critical thinking and problem-solving abilities
• Willingness to travel occasionally

Compensation & Benefits

Compensation: The expected pay range is $90,000 to $110,000. Pay is commensurate with experience; geographic differentials may apply.

• Compensation – Our goal is to ensure you have a competitive base salary, with regular reviews to adjust to market value.
• Performance and Recognition – Rewarded for success through annual salary planning and incentive programs.
• Benefits – A comprehensive package including medical, dental, vision, disability, life insurance, and a robust retirement program.
• Professional Development – Access to Employee Resource Groups, mentoring programs, and Heart U, our national online university.
• Work-Life Harmonization – Enjoy a minimum of 16 days PTO for new employees, plus 12 paid holidays annually.
• Tuition Assistance – Financial support for advancing your education and career development.