Director-Marketing Strategy
Job Description
Position Overview
Are you a marketing strategist with a passion for making a positive impact? As the Director of Marketing Strategy at Mercy, you will be a key leader responsible for developing and executing innovative marketing strategies to drive brand awareness and engagement in the healthcare industry. If you have a proven track record of success and a desire to make a difference, we want to hear from you!
Key Responsibilities
- Develop and execute marketing strategies to drive brand awareness and engagement for Mercy.
- Lead a team of marketing professionals to effectively implement marketing strategies.
- Analyze market trends and consumer insights to inform marketing strategy development.
- Collaborate with cross-functional teams to ensure alignment and consistency in messaging and branding.
- Conduct research and gather data to inform marketing decisions and measure strategy effectiveness.
- Stay up-to-date on industry trends and best practices to continuously improve marketing efforts.
- Manage a budget and allocate resources effectively to achieve marketing goals.
- Develop strong relationships with external partners and vendors to support marketing initiatives.
- Monitor and report on key performance metrics to assess the success of marketing strategies.
- Identify new opportunities for growth and innovation in marketing efforts.
- Stay abreast of regulatory and compliance requirements related to marketing activities.
- Act as a brand ambassador and uphold the mission and values of Mercy in all marketing efforts.
Equal Opportunity Employer: Mercy celebrates diversity and is committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or any other applicable legally protected characteristic.