Digital Marketing Director

About Us:

CWP is a leading manufacturing firm specializing in plastic products for the lawn garden, Floral, Paint and Pet industries. We are committed to innovation, quality, and delivering excellence to our clients. Join us and be part of a dynamic team shaping the future of manufacturing.

Position Overview:

We are seeking an experienced and strategic Marketing Director to drive growth, expand our market presence, and enhance our brand recognition. With a commitment to quality, sustainability, and customer service, we strive to meet the diverse needs of our clients across multiple industries.

This leadership role requires a proactive individual with a proven track record in marketing within the manufacturing sector.

Duties

• Manage B2B marketing strategies.
• Develop and implement integrated multichannel marketing strategies that align with company goals and target audience needs.
• Conduct market research to identify trends, competitive insights, and opportunities for growth within B2B markets.
• Develop and execute comprehensive digital marketing strategies across channels including SEO, SEM, paid advertising, social media, email marketing, and content marketing.
• Manage and optimize advertising campaigns on various platforms such as Google Ads, Facebook Advertising, and other social media channels to ensure maximum ROI.
• Lead content creation efforts including graphic design with Adobe Creative Suite tools like Photoshop and Adobe Creative Suite for compelling visual storytelling.
• Implement conversion optimization techniques by analyzing user behavior and adjusting campaigns or website elements accordingly.
• Collaborate with cross-functional teams to develop marketing automation workflows that nurture leads and improve customer engagement.
• Drive performance marketing initiatives by setting up digital campaign setups that align with overall business goals while tracking key metrics for continuous improvement.

Requirements

• B2B marketing experience
• Bachelor’s degree in marketing, communications, or related field is required
• MBA in marketing, communications, or related field preferred
• 4+ years of experience in digital marketing, creative marketing, brand management, or related marketing roles.
• Deep knowledge of SEM (Search Engine Marketing), paid search marketing, social media marketing, paid advertising campaign management, and web analytics reporting.
• Ability to develop compelling content tailored for diverse digital channels while maintaining brand consistency.
• Strong analytical skills with experience in web analytics reporting to assess campaign effectiveness and inform strategic decisions.
• Excellent project management skills to oversee multiple campaigns simultaneously while meeting deadlines.
• A passion for innovation in digital marketing trends such as performance marketing and e-commerce solutions.

Pay:

Pay: $70,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location:

Work Location: In person