Digital Specialist

Position Overview

The Digital Marketing Sr. Specialist is responsible for developing, executing, and managing digital marketing programs that drive revenue growth and customer acquisition. This role focuses on creating ecommerce focused campaigns with both national and local reach. This full-time position will be based at Location: Aramark Headquarters in Philadelphia, and follows a Schedule: in-office 3 days per week and remote 2 days per week.

Key Responsibilities

• Ecommerce Enhancement Optimization: Create and execute revenue-driven digital marketing initiatives – including promotions, advertising opportunities, and site enhancements – to increase Average Order Value (AOV), and optimize upselling, cross-sell, and bundling strategies.
• Develop marketing strategies aligned with business goals and seasonal trends to maximize impact, and drive programs with both local and national reach for broader audience engagement.
• Campaign Management: Own the end-to-end execution of Ecommerce marketing campaigns, including content development, coordination, and publishing under the guidance of vendors and the Ecommerce Manager. Content includes website elements such as the homepage, featured and local pages, blogs, pop-ups, and LinkedIn content.
• Optimize and evaluate campaign performance with a focus on conversion, engagement, and ROI, regularly reporting on results to inform future initiatives.
• Collaboration: Work closely with key cross-functional team members including IT, Category Management, Sales, Local Operations, and Account Management.
• Analytics & Reporting: Monitor and analyze campaign performance, providing actionable insights and recommendations to improve revenue outcomes.

Required Qualifications

• Education: Bachelor’s degree in marketing, Business, or a related field
• Experience Required: 3+ years in digital marketing with a focus on revenue-driving programs
• Proven track record of managing successful Ecommerce campaigns that deliver measurable ROI
• Experience with HubSpot, Adobe Suite (specifically Page Builder), or similar platforms
• Strong knowledge of ecommerce site management and building/executing revenue driven programming
• Proficiency in analytics tools and marketing automation platforms
• Excellent project management and communication skills
• Results-oriented with a focus on revenue growth
• Ability to manage multiple projects in a fast-paced environment