Search Engine Marketing Specialist

Position Overview

At QualitySmith – a subsidiary of Reply! Inc. located in Portland, OR – the Search Engine Marketing Specialist will manage our SEM and PPC efforts in the home improvement vertical. This role is ideal for an individual who enjoys a startup culture, values teamwork, and thrives in a dynamic, risk-taking environment.

Key Responsibilities

• Plan and implement SEM campaigns to grow profitable search engine marketing opportunities.
• Set up bulk sheets, write ad copy, maximize CTR, and increase quality scores through optimization techniques.
• Develop, expand, and optimize campaigns and ad groups, including keyword lists, ad copy titles, and descriptions.
• Keep abreast of competitors’ strategies and keyword portfolios.
• Perform daily reporting and in-depth quantitative analysis of KPIs to improve performance.
• Provide analysis and risk vs. reward modeling for engine and keyword expansion.
• Assist with conversion optimization strategies and A/B landing page testing.

Required Qualifications

• Bachelor's degree.
• Advanced proficiency in Excel.
• At least 1 year of SEM experience with campaign development and analytics.
• A guerrilla sensibility with an appetite for risk and a willingness to innovate.
• High competitive metabolism, strong work ethic, and self-direction.
• Excellent communication skills and a positive, team-oriented attitude.

Preferred Qualifications

• Financial analysis skills are a strong plus.
• Experience handling high budget accounts.

Benefits & Perks

• Comprehensive Health, Dental, Life, LTD, and 401K benefits.
• Opportunity to work in a vibrant startup culture.
• Accessible management with an open-door policy.
• Work at our Portland, OR office.

How to Apply

• Review the full posting for the desired position.
• Email hr-inbox@qualitysmith.com with the exact title of the desired position in the subject line.
• Attach your resume and a cover letter detailing your experience and interest in this role.
• For the SEO Content Editor application, include one writing sample.
• Include a contact number, your available times for a phone interview, and your potential start date.