Industrials Marketing Associate Director

Position Overview

EY is seeking an Industrials Marketing Associate Director to lead the end-to-end marketing program for the Industrials sector. Based anywhere in the Country, you will drive strategic planning, resource management, lead generation, and budget oversight—ensuring alignment with business priorities. As a key member of the Industrials & Energy marketing leadership team, you will integrate sector-specific initiatives into cohesive I&E messaging while harnessing advanced marketing technologies and data-driven strategies.

Key Responsibilities

• Own the Industrials marketing program holistically, including strategic planning, resource management, lead generation, and budget oversight.
• Lead and develop sector marketing strategists and specialists to align with Industrials sector goals and broader I&E messaging.
• Oversee creation and execution of multi-channel marketing programs tailored to Industrials, Industrial Products, and Aerospace, Defense & Mobility.
• Champion the use of AI technology, GEO, and advanced marketing techniques for maximum impact.
• Collaborate with sector leaders, service lines, and account teams to gather market insights and drive marketing assets into priority accounts.
• Develop thought leadership and marketing collateral in partnership with subject matter experts.
• Integrate Industrials themes into the cohesive I&E messaging platform.
• Measure, assess, and report on marketing program effectiveness using data-driven insights.
• Foster a culture of creativity, innovation, and continuous improvement within the team.
• Build and maintain strong relationships with senior management and diverse stakeholders.

Required Qualifications

• Proven success in a large, global, and highly matrixed enterprise—preferably within Industrials, professional, or financial services industries.
• Deep understanding of Industrials, Industrial Products, and Aerospace, Defense & Mobility sectors, including key industry challenges and buyer pain points.
• Expertise in account-based marketing and creative campaign development.
• Advanced proficiency in AI-driven marketing, GEO, and emerging marketing technologies.
• Strong leadership and management skills with experience in developing and coaching teams.
• Excellent project management and multitasking abilities.
• Outstanding written and verbal communication skills, with the ability to translate complex technical concepts into compelling marketing messages.
• Ability to influence without authority and deliver results across diverse teams.
• Commitment to internal reporting requirements and risk management protocols.
• Experience leading a geographically dispersed team of marketing professionals.

Preferred Qualifications

• Willingness to work occasional overtime or extended hours during major campaign launches or industry events.
• Flexibility to travel as necessary to support sector initiatives and team collaboration.
• Education: Bachelor's degree in marketing, communications, or a related field; MBA preferred.
• Experience: Minimum 8-10 years in marketing and communications with significant exposure to Industrials sectors and/or professional services.
• Certifications: Relevant marketing or AI certifications are a plus.

Benefits & Perks

• We offer a comprehensive Compensation and Benefits Package: the base salary ranges from $128,700 to $247,800 nationally (with specific ranges for New York City Metro Area, Washington State, and California), along with medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
• Join our team-led and leader-enabled hybrid model, with in-person collaboration expected 40-60% of the time over the course of an engagement, project, or year.
• Take advantage of a flexible vacation policy that adapts to your personal needs, alongside designated EY Paid Holidays, Winter/Summer breaks, and additional leave options for your well-being.