Head of Product Marketing

Position Overview

We are looking for the right people — people who want to innovate, achieve, grow and lead. By investing in our employees and empowering them to develop their careers, we provide the challenges, rewards, and opportunity of working for one of the world’s largest providers of products and services to the global energy industry.

As the Head of the Marketing Department for Landmark, the Director of Product Marketing plays a critical role in setting the marketing direction of the company. Landmark is seeking an E&P thought leader to understand market and customer preferences, while developing and executing marketing plans, product branding initiatives, digital marketing, and organizing key events.

Location: 3000 N Sam Houston Pkwy E, Houston, Texas, 77032, United States (Additional: Houston, Texas)

Requisition Number: 195221 | Experience Level: Experienced Hire | Job Family: Sales & Marketing | Product Service Line: Landmark Software & Services | Onsite Full Time

Halliburton is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual orientation, gender identity, age, veteran status, national origin, or any other status protected by law.

Key Responsibilities

• Serve as a key stakeholder in ensuring superior customer experience by understanding and optimizing the customer journey.
• Develop and implement product marketing campaigns to improve product positioning in the market.
• Create partner ecosystem marketing campaigns to showcase the ecosystem’s impact on customers.
• Orchestrate Landmark Innovation Forum and Expo and maintain presence at industry events such as IMAGE, EAGE, and SPE.
• Drive thought leadership by organizing speaking engagements and coordinating paper publications at conferences.
• Direct and oversee the marketing budget including the expansion of the marketing team.
• Conduct competitive research and analyze market trends to drive customer insights and validate business objectives.
• Lead and manage the Landmark marketing team and collaborate with the corporate marketing team.
• Drive digital marketing efforts including SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Collaborate with other executives to execute the company’s vision and strategy.

Required Qualifications

• Experience as a CMO or in a similar role in product marketing for large to mid-size software or industrial companies with a software offering.
• Strong organizational, leadership, and decision-making skills with a proven track record in organizing industry events and managing customer surveys.
• Comprehensive knowledge of marketing techniques and market trends, specifically for software in cloud and on-premise environments.
• Excellent analytical skills with the ability to work comfortably with large data sets and communicate data-driven insights.
• Outstanding verbal, written, and interpersonal communication skills.
• Direct experience with the oil and gas or oilfield service industry is a must.
• Educational background in engineering or science.

Preferred Qualifications

• MBA is a plus.
• Specialized oil and gas training is a plus.