Property Marketing Specialist

Position Overview

As a CBRE Senior Marketing Manager (Property Marketing Strategist), you will be responsible for leading a regional team in the development and execution of marketing strategies, deliverables and activities associated with helping commercial real estate owners market their assets – whether newly developed or existing buildings – to prospective occupants and their brokers. This role calls for a master marketer who is also a prolific storyteller, capable of independently conceptualizing campaigns and promotional materials, while demonstrating strong leadership and strategic thinking.

Location: Remote - US - United States of America
Salary: $90,000 - $135,000 per year

Note: Although this role is posted as remote, candidates are preferred to be located near a CBRE office and expected to work onsite 2-3 days per week.

Key Responsibilities

• Build meaningful relationships with sales teams and clients to determine accurate marketing strategies for their listings.
• Develop and present sample materials and go-to-market strategies for large pitches, clearly articulating the value-add of CBRE Calibre Creative Group.
• Build, implement, and track marketing plans and budgets for premier listings and clients, covering objectives, timelines, costs, resources, media buys, and more.
• Ideate and present property marketing strategies, plans, and ideas both internally to sales teams and externally to clients to secure feedback and approval.
• Stay current on the latest marketing strategies, tactics, and technologies to enhance campaign effectiveness.
• Act as a subject matter expert on property marketing strategy, disseminating best practices, processes, technology adoption, and KPIs.
• Lead multiple projects simultaneously with minimal direction.
• Champion team members’ career development and drive continual improvement of work products.
• Prepare and present monthly and quarterly marketing reports for management and clients, and determine optimizations and strategy pivots based on the data.
• Support special projects as needed and as time permits.

Required Qualifications

• Ability to empower and negotiate effectively with key employees, top management, and client groups to drive desired actions.
• Proven ability to write reports, manuals, speeches, and articles using a distinctive style.
• Strong problem-solving skills with the ability to handle complex situations and multiple options.
• Leadership skills to motivate a team and achieve broad operational targets across multiple job disciplines.
• In-depth knowledge of Microsoft Office products along with a basic understanding of Adobe products.
• Excellent organizational skills paired with an advanced and inquisitive mindset.
• Intermediate math skills with the ability to perform complex financial calculations such as percentages and fractions.

Preferred Qualifications

• Bachelor's Degree preferred with 5 - 8 years of relevant experience. In lieu of a degree, a combination of experience and education will be considered.
• Experience in the areas of staffing, selection, training, development, coaching, mentoring, measuring, appraising, and rewarding performance and retention is preferred.
• Experience in (or familiarity with) the commercial real estate industry is preferred, but not mandatory.

Benefits & Perks

• 401(K)
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance