Asset & Wealth Management, Social Media Marketing, Associate - Chicago

Goldman Sachs Asset & Wealth Management

A career with Goldman Sachs Asset & Wealth Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world’s leading asset managers with over $3 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset & Wealth Management provides clients around the world with a dedicated partnership and focus on long-term performance. As primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

About the Role

As the Social Media Marketing Lead within Goldman Sachs Asset Management, you will be a strategic driver of our voice on social platforms. It is a leadership opportunity to shape how one of the world’s most prestigious financial institutions engages with a global audience on social platforms.

You will partner with stakeholders across Marketing, Sales, and Investment teams to architect and execute a high-impact social media strategy. You’ll lead a team responsible for translating complex market insights into compelling narratives that resonate with a professional investor audience, ensuring our brand remains at the forefront of the industry.

Key Responsibilities

• Strategic Leadership: Develop and execute a comprehensive social media strategy for Goldman Sachs Asset Management to enhance brand equity and drive engagement on LinkedIn.
• Content Orchestration: Lead the end-to-end creation of high-caliber social content regarding product launches, macroeconomic insights, and firm milestones. You will act as both a strategic editor and a creative visionary, collaborating with internal design agencies to produce premium visual assets.
• Campaign Management: Oversee a social media calendar, ensuring alignment with the broader AWM global content strategy and sequencing posts for maximum impact.
• Innovation & Digital Transformation: Spearhead initiatives to modernize social media practices, including the adoption of new formats (e.g., short-form video, interactive data visualization) and exploring emerging platforms and tools.
• Data-Driven Optimization: Utilize advanced analytics to measure impact and sentiment. You will share actionable insights to senior leadership, continuously refining tactics based on performance data and industry benchmarks.
• Risk & Governance: Navigate complex regulatory environments by collaborating closely with Legal, Compliance, and Media Relations to ensure all content aligns with requirements.
• Stakeholder Management: Serve as a subject matter expert, advising senior investment professionals on personal branding and social media best practices to amplify the firm’s thought leadership.

Skills & Experience we’re looking for

• 4-8+ years of experience in social media marketing, digital strategy, or corporate communications, preferably within Financial Services, FinTech, or a highly regulated B2B industry.
• Communication Excellence: Exceptional copywriting and editorial skills with the ability to distill technical investment concepts into engaging, "scroll-stopping" content for a sophisticated audience.
• Market Fluency: An interest in financial markets and investments.
• Analytical Rigor: Proficiency in social media tools (e.g. Sprinklr, Hootsuite, Sprout Social) and the ability to translate data into strategic pivots.
• Organizational Navigational Skills: Proven track record of succeeding in a matrixed, global organization. You must be comfortable influencing senior stakeholders and managing multiple high-priority projects simultaneously.
• Education: Bachelor’s degree in marketing or communications, or a related field.

Salary Range

The expected base salary: for this Chicago, Illinois, United States-based position is $80000-$125000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits

Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.

We Offer Best-In-Class Benefits

• Healthcare & Medical Insurance: We offer a wide range of health and welfare programs that vary depending on office location. These generally include medical, dental, short-term disability, long-term disability, life, accidental death, labor accident and business travel accident insurance.
• Holiday & Vacation Policies: We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year.
• Financial Wellness & Retirement: We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees’ priorities.
• Health Services: We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also offer state-of-the-art on-site health centers in certain offices.
• Fitness: To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre-approved amount).
• Child Care & Family Care: We offer on-site child care centers that provide full-time and emergency back-up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available.

Benefits at Goldman Sachs

Read more about the full suite of class-leading benefits our firm has to offer.

Opportunity Overview

CORPORATE TITLE: Associate

OFFICE LOCATION(S): Chicago

JOB FUNCTION: Marketing

DIVISION: Asset & Wealth Management

SALARY RANGE: USD 80,000 - 125,000