Field Marketing Manager

Position Overview

The Field Marketing Manager is a high‐energy, strategic marketer serving as a key partner and consultant to the Independent Operator community. In this role, you will collaborate across operations, construction, training, sales, and merchandising to execute on-site events for new store launches, drive effective local marketing campaigns, and ensure successful store introductions. You’ll be a vital part of Grocery Outlet’s mission to touch lives for the better while contributing to a creative, innovative, and collaborative marketing team.

Key Responsibilities

• Influence and coach Independent Owner-Operators on effective marketing strategies and resource utilization.
• Collaborate with the Field Marketing Team and external agencies to develop and execute impactful local store marketing programs.
• Lead East New Store Marketing strategy and manage on-site event execution during grand openings, coordinating with staff, vendors, and community partners.
• Develop store-specific marketing plans, prepare marketing materials, and support market-wide initiatives.
• Utilize market research tools to identify trade area opportunities, create local marketing templates, and manage new store support requests.
• Monitor store performance, prepare weekly reports, and ensure all marketing efforts adhere to the Grocery Outlet brand style guide.

Required Qualifications

• Bachelor’s degree in marketing, advertising, public relations, communications, or a related field.
• Minimum five years’ experience in Marketing, Field Marketing, or delivering training programs with increasing responsibility.
• Strong ability to identify unique opportunities and develop creative solutions.
• Excellent interpersonal and communication skills for building long-term relationships with operators and stakeholders.
• Self-starter capable of working independently and as part of a collaborative team while managing multiple priorities.
• Ability to adapt quickly to changing deadlines and ambiguous situations.
• Must be willing to travel up to 75%.

Benefits & Perks

• Base Salary Range: $90,000 - $100,000 Annually
• Annual Bonus Program
• Equity
• 401(k) Profit Sharing
• Medical, Dental, Vision & More!