Social Media & Content Marketing Manager
Job Description
The Texas Mortgage Pros is seeking a creative, organized, and results-driven Social Media & Content Marketing Manager
to oversee the company's social media presence, content creation, and digital marketing efforts.
This is an in-office position designed for someone who wants to immerse themselves in the mortgage and real estate industry. The ideal candidate will work closely with our loan officers, leadership team, real estate partners, and builders to create engaging content, capture photos and videos, manage social media channels, and help grow our brand throughout Texas.
The successful candidate will combine creativity with analytics, using data to improve engagement, generate leads, support recruiting efforts, and strengthen relationships with our clients and referral partners.
Duties & Responsibilities
Social Media Management
- Manage and maintain company social media accounts including Facebook, Instagram, LinkedIn, Pinterest, and YouTube.
- Develop and execute monthly content calendars.
- Schedule, publish, and monitor content across all platforms.
- Respond to comments, messages, and online engagement opportunities daily.
- Ensure all content aligns with company branding and compliance requirements.
Content Creation
- Capture photos and videos of team members, closings, company events, realtor events, builder events, open houses, trainings, and community activities.
- Create engaging content including lead magnets, reels, stories, videos, graphics, carousels, blog promotion, and recruiting campaigns.
- Engage with followers.
- Interview team members and business partners to create educational and promotional content.
Community Engagement & Relationship Building
- Actively engage with followers, clients, referral partners, real estate agents, builders, and industry professionals across all social media platforms.
- Monitor comments, direct messages, mentions, and tags to ensure timely responses and meaningful interactions.
- Build relationships by engaging with partner content, commenting on posts, sharing relevant content, supporting community events, and participating in industry conversations online.
- Identify opportunities to increase visibility, strengthen referral partner relationships, and grow the company's online presence through authentic engagement and networking.
- Help foster an active online community that reflects the company’s culture, values, and commitment to exceptional customer service.
Analytics & Marketing Support
- Track social media performance, engagement, follower growth, and lead generation metrics.
- Assist with paid advertising campaigns on Facebook, Instagram, Google, and YouTube when applicable.
Experience & Qualifications
Required
- 2+ years of social media management experience for a business or brand.
- Experience creating content for Facebook, Instagram, LinkedIn, Pinterest, YouTube, and other social platforms.
- Strong design skills and experience creating professional graphics.
- Video editing experience using Canva, CapCut, Adobe Creative Suite, or similar software.
- Strong written and verbal communication skills.
- Excellent organizational and project management abilities.
- Ability to work independently and manage multiple projects simultaneously.
Preferred
- Experience in the mortgage, real estate, finance, or home services industries.
- Photography and videography experience.
- Experience with Meta Business Suite, and social media reporting tools.
- Basic SEO knowledge and understanding of content marketing strategies.
Pay
Pay: $40,000.00 - $50,000.00 per year
Benefits
- Flexible schedule
Experience
Experience: Social media management: 2 years (Required)
Work Location
Work Location: In person