Manager, Digital Marketing - Retention

Position Overview

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long‐term value—generating over $32 billion in global annual retail sales across more than 150 countries.

At Authentic, you’ll have access to cutting‐edge technology and resources in an environment that transforms brands with powerful storytelling and innovative business models. In this role, The Digital Marketing Manager will lead the planning and execution of retention marketing initiatives across a portfolio of D2C lifestyle, apparel, and footwear brands. You will collaborate with cross‐functional teams—including copy, design, project management, and merchandising—to develop on‐brand campaigns and drive key business results.

Compensation: $80,000 - $95,000

Key Responsibilities

• Plan, execute, and measure D2C retention marketing initiatives across multiple lifestyle, apparel, and footwear brands.
• Develop and produce email, app push, and SMS campaigns; assist with affiliate and performance marketing channels as needed.
• Deepen customer understanding by advancing segmentation and adapting messaging for maximum impact.
• Design and launch new multi-touch journeys (triggered and/or scheduled campaigns) to drive incremental purchasing.
• Collaborate with acquisition marketing to drive list growth and quality.
• Create and maintain performance reports; present results and recommendations clearly.
• Work with cross-functional teams (design, merchandising, operations, copywriting) to establish marketing calendars and ensure timely asset production.
• Coordinate asset briefings to enable efficient campaign development from copy and design to review and deployment.

Required Qualifications

• 3-4 years in a marketing role. B2B/D2C experience preferred. Fashion/apparel or footwear exposure is a plus.
• Fluency with at least one Email Service Provider; experience with Klaviyo is preferred.
• Strong grasp of CRM, customer segmentation, and retention strategies; experience with loyalty programs is advantageous.
• Familiarity with SMS/MMS marketing programs is preferred.
• Ability to manage multiple brands and initiatives independently while collaborating with various stakeholders.
• Comfortable using Google Analytics for data-driven decision-making.

Additional Information

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Authentic is an equal-opportunity employer committed to diversity and inclusion. Candidates requiring accommodations for disabilities or religious obligations may contact talent@authentic.com.

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