Director of Field Marketing

Position Overview

The Director of Field Marketing will be responsible for developing, implementing, and managing a strategic canvassing program to generate qualified leads for our sales team. You will oversee a team of field marketing professionals (canvassers) who will actively engage with potential customers in the community to drive interest and awareness of our products. The goal is to generate new business opportunities for our salesforce while maintaining high standards of professionalism and customer engagement.

Key Responsibilities

• Lead & Manage Canvassing Teams – Direct and support a team of canvassing professionals, ensuring they meet lead generation targets, maintain quality standards, and represent the brand with integrity.
• Develop Field Marketing Strategies – Create and execute field marketing campaigns to increase brand visibility, engage with target customers, and drive high-quality leads for the sales team.
• Lead Generation & Conversion – Identify key geographic areas for canvassing efforts and set lead generation goals. Collaborate with the sales team to ensure leads are nurtured and converted into sales opportunities.
• Performance Tracking & Reporting – Establish and track key performance indicators (KPIs) to measure the success of canvassing efforts and provide regular reports to senior leadership.
• Training & Development – Provide ongoing coaching and training to the canvassing team to ensure they are equipped with the tools and knowledge required.
• Collaboration with Sales Team – Partner closely with the sales team to ensure a smooth handoff of leads and continuously refine lead generation processes.
• Market Insights – Stay informed about local market trends, customer needs, and competitor activities to maintain a competitive edge.

Required Qualifications

• Proven experience in field marketing, lead generation, or canvassing, preferably in a B2B, B2C, or construction-related industry.
• Strong leadership experience with a proven record of team management and performance optimization.
• Excellent communication and interpersonal skills with the ability to motivate and manage teams.
• Results-oriented with a data-driven approach to decision-making and campaign optimization.
• Ability to thrive in a fast-paced, goal-driven environment with a focus on achieving targets.
• Experience with CRM tools and lead management systems, such as Salesforce, is a plus.
• Strong organizational and project management skills.

Benefits & Perks

• Be part of a fast-growing company in the construction industry with a strong market reputation.
• Lead an innovative marketing team with a direct impact on the company's success.
• Competitive salary and performance-based incentives.
• Opportunity for growth and professional development.