Senior Paid Media Strategist (Remote US)

Position Overview

Directive Consulting is a performance marketing agency for SaaS and Tech companies that uses its proprietary Customer Generation methodology to focus on SQLs and Customers rather than traditional metrics. In this fast-paced, analytics‐driven environment, the Paid Strategist role (internally listed as Senior Account Strategist, Paid Media) is pivotal, working directly with clients and internal teams to craft and execute high-performing paid media strategies for enterprise SaaS businesses.

Key Responsibilities

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Coordinate weekly with vendors and operational partners to ensure task alignment, quality, and continuous improvement
• Drive referrals via client relationships and professional network
• Build customized strategies for clients on a quarterly basis
• Create, maintain, and optimize budgets for multi-channel paid media campaigns
• Deeply understand client positioning and unique value propositions
• Ensure accurate lead routing within a CRM
• Understand the value of Programmatic campaigns
• Maintain personal productivity and utilization
• Collaborate with the Associate Director to meet both internal and client goals
• Execute and optimize PPC advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads

Required Qualifications

• 3+ years of experience at a performance/digital marketing agency
• Experience working with B2B SaaS/tech clients in an agency setting
• Expertise in paid search and paid social campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Proficiency with advertising tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
• Strong grasp of PPC principles including keyword research, ad copywriting, bid management, and optimization
• Ability to analyze campaign performance using Google Analytics, GA4, Excel, or similar platforms
• Proven success with mid-market or enterprise accounts and a knack for storytelling with data
• Excellent organizational skills to manage multiple projects simultaneously
• Willingness to travel to visit clients as needed (approximately once per year per client)

Benefits & Perks

• Compensation: Annual base salary range of $90,000 - $110,000 USD with potential bonus eligibility.
• Comprehensive Medical, Dental, Vision, Disability, and Life Insurance, including a 100% employer-paid plan for you and 50% employer contribution for dependents.
• Access to Mental Health support through Spring Health and membership to Headspace.
• Physical wellness benefits with Gympass.
• Time Off: Unlimited PTO (with a 2-week minimum), paid company holidays, your birthday off, an end-of-year recharge period, and paid parental leave.
• Financial Benefits: Traditional and Roth 401(k) with a 3% company match, plus annual bonuses based on tenure.
• Annual Anniversary Trip with peers and executive leadership for team bonding and entertainment.
• Flexible, remote-first work environment with access to state-of-the-art offices in Irvine, California, and opportunities for global roles where applicable.