Manager of Marketing and Strategy

Position Overview

Are you a creative, strategic marketing professional ready to take ownership of brand direction and help shape the future of a growing company? StaffBuffalo is partnering with a well-established Buffalo-area retail organization to hire a Manager of Marketing and Strategy — a hands-on leadership role offering $55,000–$65,000+ annually, with strong potential to expand as the position grows. This is an exciting opportunity for a marketing leader who thrives at the intersection of creativity, strategy, and execution. The Manager of Marketing and Strategy will oversee a talented in-house creative team while leading initiatives that strengthen the company’s presence across e-commerce, retail, and B2B markets. This role will drive brand strategy, manage marketing campaigns, and collaborate closely with leadership to align marketing, production, and sales objectives. If you love building cohesive brand stories, working with physical consumer products, and bringing ideas from concept to shelf, this position offers the perfect blend of creativity and leadership within a collaborative, growth-oriented environment. This is an on-site position based in the Buffalo area, NY.

Key Responsibilities

• Lead and mentor a creative team of designers and marketing professionals
• Develop and execute brand and marketing strategies across digital, retail, and wholesale channels
• Oversee design and production of marketing materials, catalogs, and presentations for retail and B2B customers
• Direct product, lifestyle, and e-commerce photography to align with brand standards
• Guide creative direction for websites and online stores, including coordination with web and e-commerce teams
• Manage marketing emails, digital advertising, and social media campaigns
• Collaborate with leadership on product development, merchandising, and display design
• Ensure brand consistency across all materials, packaging, and digital platforms
• Oversee trade show signage, booth materials, and seasonal planograms
• Support the creation of custom print projects, flyers, and promotional content
• Review marketing performance metrics to refine campaigns and improve engagement

Required Qualifications

• 5+ years of combined marketing and creative experience, ideally within fashion, apparel, or consumer product industries
• 3+ years of leadership or team management experience
• Bachelor’s degree in Marketing, Graphic Design, Communications, or a related field
• Proven success executing integrated marketing strategies (digital, social, and print)
• Familiarity with e-commerce platforms and digital marketing tools (BigCommerce experience a plus)
• Strong understanding of product marketing, merchandising, and brand development
• Excellent leadership, communication, and cross-functional collaboration skills
• Highly organized and adaptable — thrives in a fast-paced, hands-on environment
• Creative thinker with analytical ability to measure and improve performance

Benefits & Perks

• $55,000–$65,000+ annual salary (with potential for growth as the role expands)
• 401(k) with company match
• Employer-paid healthcare contributions
• Paid Time Off and NYS sick time accrual
• Opportunity to build and grow a recognizable consumer brand
• Stable, long-standing company with an exciting future