Social Media and Marketing Manager

Corporate Brand, Marketing & Guest Experience Lead

(Multi-Property Hospitality Portfolio)

Position Overview

Our company Develops, designs, owns and operates Historic Commercial Properties (Hotels and Residential Properties) mostly in the upscale market. The Corporate Brand, Marketing & Guest Experience Lead is responsible for leading and executing all brand, marketing, digital presence, and guest experience initiatives across all company properties at the corporate level. This role manages brand, marketing, and guest experience teams and initiatives and supports all special projects, events, and priorities as directed by ownership.

This is a hands-on, execution-driven role that connects brand strategy, marketing operations, online distribution, guest experience, events, and internal communication to drive visibility, engagement, revenue, and long-term brand growth across the portfolio.

This role manages brand, marketing, and guest experience. Leadership growth is performance-based and earned through consistency, execution, and results.

A flexible schedule is required.

Core Responsibilities

Brand, Marketing & Corporate Operations

• Execute and maintain corporate brand standards across all properties and platforms
• Ensure consistency in voice, visuals, messaging, pricing language, and positioning
• Lead day-to-day brand, marketing, and guest experience operations at the corporate level
• Manage priorities, timelines, and deliverables across all properties
• Execute ownership-directed initiatives with precision, urgency, and follow-through
• Grow and maintain existing brands, Build brands where there are no current brands or build entirely new brands for new properties and projects

Annual Marketing Plan & Strategic Alignment

• Collaborate with corporate leadership to develop a comprehensive annual marketing plan covering all properties, brands, and business lines
• Execute and manage marketing initiatives in alignment with the approved annual plan, including:
• Campaigns
• Content strategy
• Events and activations
• Promotions and launches
• Guest communication and email marketing
• Ensure all brand, marketing, and guest experience efforts support company-wide goals, priorities, and timelines
• Maintain consistency across properties while allowing for property-specific execution within the broader strategy
• Track progress against the annual marketing plan and:
• Report on performance and results
• Adjust tactics as needed with corporate approval
• Prevent fragmented, reactive, or off-brand marketing by ensuring initiatives are planned, coordinated, and intentional

Content Creation & Social Media

• Lead and Build content strategy and execution across all platforms, including:
• Still photography
• Reels and short-form video
• Stories and real-time engagement content
• Manage content calendars, posting cadence, and platform strategy
• Ensure content aligns with brand standards and guest experience goals
• Track engagement, reach, growth, and performance metrics
• Monitor trends while protecting brand quality and integrity

Email Marketing & Guest Communications

• Develop and manage email marketing campaigns across all properties
• Create segmented guest communications for:
• Pre-arrival
• In-stay
• Post-stay
• Promotions, events, and announcements
• Utilize CRM and marketing automation tools to personalize communication
• Track open rates, engagement, and conversion performance

Websites, Online Listings & Postings (Critical Ownership Area)

• Own and manage all online property postings and third-party listing platforms, including but not limited to:
• Furnished Finder
• Airbnb
• Facebook Marketplace
• Zillow
• Google Business profiles
• OTAs and hospitality marketplaces
• Ensure all listings are accurate, current, on-brand, and optimized for visibility and conversion
• Maintain consistent descriptions, imagery, amenities, policies, pricing language, and availability
• Coordinate timely updates for pricing changes, promotions, seasonal shifts, and operational updates
• Monitor inquiries, performance, and conversion trends across all platforms
• Collaborate and manage relationships with outside vendors and influencers
• Promotions, specials, in-house events, etc.

Third-Party Marketing, Advertising & Distribution

• Coordinate corporate-level third-party marketing, advertising, and media partners
• Support paid campaigns, sponsored content, and promotional initiatives
• Evaluate performance, visibility, and ROI of external marketing efforts
• Ensure all third-party placements align with brand standards and business goals

In-House Events & Event Marketing

• Oversee marketing and promotion of all in-house events across the portfolio
• Be present at events and initiatives to:
• Support guest experience
• Ensure brand execution
• Capture content (photo, video, behind-the-scenes)
• Actively market events before, during, and after execution
• Collaborate with operations and events teams to drive attendance, engagement, and revenue
• Manage event listings, calendars, promotions, and digital marketing support
• Oversee events from start to finish
• Track event marketing performance and effectiveness

City-Wide Event Calendars & Market Awareness

• Monitor and manage all city-wide and regional event calendars impacting company property locations
• Identify events that affect demand, pricing, occupancy, foot traffic, and guest experience
• Leverage city-wide events for:
• Marketing opportunities
• Guest communications
• Promotions and content
• Ensure properties and teams are informed of relevant market activity

Guest Experience Strategy & Review Management

• Lead guest experience strategy across the full guest journey:
• Pre-arrival
• During stay
• Post-stay
• Monitor, respond to, and analyze guest reviews and feedback
• Identify trends, recurring issues, and opportunities for improvement
• Collaborate with operations teams to close experience gaps

Guest Reviews, Reputation Management & Resolution (End-to-End Ownership)

• Own and manage all guest reviews and reputation management across all platforms, including but not limited to:
• Google
• Airbnb
• OTAs
• Social platforms
• Any third-party review or booking site
• Ensure timely, professional, on-brand responses to all guest reviews, both positive and negative
• Coordinate directly with property teams, operations, and leadership to:
• Investigate negative feedback
• Identify root causes
• Implement corrective actions
• See negative guest experiences through to resolution, including:
• Follow-up communication when appropriate
• Alignment with on-site teams
• Documentation of outcomes and improvements
• Identify recurring issues, trends, and opportunities from guest feedback
• Translate guest sentiment into:
• Operational improvements
• Marketing messaging adjustments
• Training or communication needs
• Ensure guest feedback is not just responded to — but used to improve experience, protect the brand, and prevent repeat issues

Revenue & Retail-Minded Execution

• Support revenue-driven initiatives tied to branding, listings, and guest experience
• Assist in developing upsells, add-ons, experiences, and branded offerings
• Apply a retail mindset focused on presentation, timing, and conversion
• Understand how visibility, messaging, and experience impact revenue

Internal Communication & Weekly Reporting

• Communicate all marketing initiatives, campaigns, promotions, listings updates, event marketing efforts, and upcoming activations on a weekly basis
• Ensure clear, timely communication to every team impacted, including:
• Property leadership
• Operations teams
• Front desk / guest services
• Events and food & beverage teams (where applicable)
• Align teams on messaging, timing, expectations, and execution
• Provide regular corporate-level reporting on:
• Content and social performance
• Email campaign results
• Website and listing accuracy
• Listing platform performance and inquiries
• Event marketing effectiveness
• City-wide event impacts
• Guest sentiment, reviews, and trends
• Campaign outcomes and ROI

Ownership-Directed & As-Needed Responsibilities

• Support any brand, marketing, or guest experience needs identified by company leadership
• Adapt quickly to evolving business needs, launches, partnerships, and opportunities
• Serve as a corporate brand representative when required
• Ensure high visibility, presence, and impact for all company initiatives

Ownership of Work Product & Materials

• All content, materials, assets, photography, video, copy, designs, campaigns, strategies, reports, data, and intellectual property created, gathered, commissioned, or produced in connection with this role are the exclusive property of the company
• Materials may not be reused, repurposed, distributed, or represented as personal work without prior written approval from ownership

Conflict of Interest & Personal Marketing

• Due to the scope and visibility of this role, personal marketing, consulting, brand-building, or promotional activities that overlap with or compete with the company's brands, properties, or initiatives may be considered a conflict of interest
• Any outside marketing, consulting, or promotional activity related to hospitality, real estate, branding, or marketing must be disclosed and approved in advance
• This role is expected to protect the company's brand interests, strategies, positioning, and intellectual property at all times

Team Leadership & Accountability

• Lead and coordinate brand, marketing, and guest experience teams
• Set clear expectations, workflows, and priorities across properties
• Hold teams accountable to execution, quality, and deadlines
• Build a culture of ownership, presence, consistency, and results

Qualifications

• Experience in branding, marketing
• Strong digital marketing, content creation, email, and listing management experience
• Comfortable operating in live, guest-facing environments
• Highly organized, proactive, adaptable, and execution-focused
• Thrives in a fast-paced, owner-led, entrepreneurial environment

Why This Role Matters

This role ensures that nothing important goes unseen, uncommunicated, or un-marketed. The Corporate Brand, Marketing & Guest Experience Lead is present where the brand comes to life — events, experiences, launches, and guest interactions — and turns those moments into visibility, revenue, loyalty, and long-term brand equity across the entire portfolio. This position is expected to increase revenues through marketing and improve brand and reputation for all properties.

Job Type:

Full-time

Pay:

From $45,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Work Location:

In person